YouTube has started a YouTube for Government page that gives step-by-step instructions on how both governments and politicians can start or improve their YouTube presence. Not a bad idea, right before the November elections.

Netflix says Sandler is "among the few actors in the world whose films consistently rank among the most viewed by Netflix members in the U.S. and across its global territories from Brazil to the U.K."

Do you want an ad that's shared and passed around and talked about, even if that means the consumer is happy and entertained but isn't filled up with knowledge about the brand? Or do you want the hard sell, which emphasizes product features and drives purchase intent? And can you have both?