Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the millions--a Phan-backed suite of channels on YouTube and other places (including Roku and Twitter's new Periscope) is a major, major deal.
About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce on devices meant advertisers needed new ways to suit all of them. Today, it is issuing an addendum aimed at mobile advertising.
A 21-year old investor writing on Seeking Alpha, says because he's young and we're not, he knows that YouTube will survive any attacks. His certitude is proof of how much younger viewers put a real value on YouTube content that others might see as just a time-waster.
Now that many more use online content services, getting it fast, without buffering, is a more major goal and challenge. A new report from Conviva suggests consumer won't suffer buffering for long. They remember bad experiences, and they're more savvy about who's to blame than you might think.
Cats Vs. Cancer tries to give cute cat-video lovers a way to justify their fixation. The site shows cat videos while raising money for research.
After a beta test, Vessel debuted today with an idea that is more audacious than it sounds at first. It expects millions of users to agree to pay $2.99 a month to access the kind of short videos they've become used to seeing for free on YouTube--and get commercials, too.
The proliferation of OTT content-delivery providers, which range from Amazon to Apple to Sony to SlingTV and beyond, should mean that more than ever, consumers can now wrest control from Comcast and Time Warner and other cable bigs. But, in fact, maybe that's all an illusion
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware that for all the trick in the book Forensiq catches and solves, there are more where those came from.
John Hendricks, who founded cable's Discovery Channel in 1985 and built it into an empire, just launched CuriosityStream, an online documentary and non-fiction Website that will sell subscriptions rather than advertising like his cable networks did. Fact-based programming about science, technology or history, he says, doesn't always thrive under commercial ratings pressure.
Storygami, a start-up from London, allows a client to present a video to consumers with layers of other material -- charts, graphs, even other videos -- all easily accessible from within the frame. Viewers can use the video site to find a lot more information, or even tweet about it, without ever leaving.