Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this fall, per reports. Oddly, the march by many into online TV services is the exact reverse of the 500 channel universe everybody once thought would be so cool. Less is more.
Since it debuted March 6, critics and fans have been excitedly dissecting it. What's with that theme song? Is "Unbreakable" racist? How could NBC have ever considered this series before virtually handing it off to Netflix? Whatever. It's the most buzz Netflix has gotten since the days Frank Underwood was just a senator.
It would seem cable operators should be scared subscribers will start cutting those cords left and right, on the heels of the HBO Now streaming service announcement, But The Diffusion Group presents an interesting alternative view.
You can buy entire seasons of TV hit shows from online sources. Cable and broadcast networks and studios profit from that after-market. But it is also clear they are losing traditional television viewers to ad-free pay sources online. And that's a growing problem for them.
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobile, we will see broadcasters and publishers increasing the number of ad breaks and ad loads on non-PCs." A new report from Nielsen also shows how mobile devices are changing the viewing universe.
New Geico commercials have made the most out of the realization that online viewers are so uniquely bothered by pre-roll that it's become established fact, even outside the biz. Its new "Unskippable" ad campaign brilliantly lampoons the presumed funk we're all in over pre-roll ads.
Starting April 12, HBO will debut its new standalone online service, dubbed HBO Now, and priced at $15 a month, according to several news accounts. Is this a case of HBO disrupting itself? Updating: AppleTV will get a three-month exclusive window to sell the product and AppleTV is cutting the price of its OTT unit, to $69.
TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technology that lets retailers and brands entice consumers with videos and convert them into customers, instead of letting YouTube or other social media act as the middleman. It's an interesting way for retailers, especially, to build engagement.
YouTube stars are much more influential for 13-17 year olds than TV or movie stars, and that attitude seems to stick even as they age, says a new study from Defy Media. YouTube stars win with young viewers even when their videos are not perfect.
At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But a short-clip comedy app and Web site makes sense. It also seems to work for Funny or Die and the Onion, among others.