At CBS Interactive, with more than 20 sites, personnel for the new Studio 61 unit will work to identify opportunities for custom branding, and an in-house team will build it. Studio 61 coordinates the process that brings digital advertisers and deliberately-crafted content to specific sites. .

It's a Monday of spoiler alerts for 'House of Cards,' whose third season was unveiled on Friday. Among the enthusiastic suporters are Anheuser-Busch InBev and Samsung. Frank and Claire Underwood are all about product placement. Ruthless, cut-throat product placement. Like last time.