• Nielsen's Social Content Ratings Debut
    Nielsen's data dump makes good on a promise in January to include Facebook info, which turned the once-titled Nielsen Twitter TV Ratings into Nielsen's Social Content Ratings.
  • Are We Too Critical Of Tech, Or Not Tough Enough?
    A Columbia's journalism school scholar looks at how tech writers' jobs have changed as the questions have changed. The same thing must be true with the people who create and market the innovations.
  • Signs That The Digital Sky Is Falling
    A new report from Moffett Nathanson points out desktop Internet use is slowing and the growth of smartphones has about topped out and most of us only use a handful of apps. Add it all up. . .
  • 'Trump Video' Searches Soared
    Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and the down and dirty on Bill Clinton.
  • Fear And Anger Are In Quite A Race
    Unruly, the ad tech firm, looks at how we react to two commercials for Trump and Clinton. The words that come to mind: contempt, disgust, anger, fear.
  • Beauty & The Beers: Craft Brew Debuts 360 Degree Videos
    Deschutes Brewery in Bend, Oregon celebrates the natural beauty of the place on its bottle labels. They make effective virtual reality-like videos too.
  • Order More Swag! Survey Says Advertisers Like Upfronts and NewFronts
    Advertiser Perceptions reports that 51% of respondents to a survey said attending upfronts and NewFronts this year had a positive influence on their spending decisions.
  • Digital May Kill Lazy Viewers (If They Don't Kill Digital First)
    Everybody wants ala carte content. But if that becomes the digital landscape, how treacherous will that marketplace be?
  • Is The NFL Getting Too Long For The Digital World?
    What's behind the big dip in prime-time NFL ratings. Could it be that increasingly, fans prefer following sports more casually on digital devices, rather than sitting through an entire game?
  • A Company Called ColorTV Jumps Into OTT Discovery Biz
    A new automated content discovery system ColorTV gathers real-time info on individual users' preferences and suggests their next move. Content providers, and advertisers, could be very interested.
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