Are pure-play cable companies like Scripps in for a hard time in the budding streaming biz? A new bearish report from MoffettNathanson Research says 2017 could be a tough year.

Two-thirds of the advertisers that try native advertising don't do it again, a new study finds. Some 37% of digital publishers still aren't compliant with FTC rules requiring publishers to make it clear when it's offering native advertising content.

Each of the streamers seem to offer the same thing s--or, significantly, somewhat less. Consumers should check them out.

From a targeting perspective,YouTube TV should be mighty helpful to advertisers, and a good way for YouTube to finally prove its real worth to advertisers.