The safest form of media to for brands to utilize during a pandemic are shelter-in-place lifestyle content, according to survey of ad executives conducted in late May by Advertiser Perceptions. The
survey, the fifth in a series of COVID-19 related tracking studies, also ranked podcasts, local TV news, social media (with comments disabled), national TV news, and online news (with comments
disabled) very or reasonably safe
A majority of American adults feel Twitter has done the right thing by adding warning labels and fact-checking questionable tweets, according to a national survey conducted June 6 and 7 by global
opinions platform Piplsay. A third (33%) said Twitter's new policy is good as long as it applies to everyone equally, while 26% said it is good, because it's time social media influencers are "made to
act responsibly."
The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the third quarter is the effective rebound for the
U.S. ad economy.
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 2020 edition of Brightcove's Global Video Index.
Globally, enterprise video consumption soared 97% in views, 35% in time spent, and 135% on time spent watching on connected TVs.
The stay-at-home restrictions of the COVID-19 pandemic have been a boon for many media, but for video games this accelerated a rise in share of time spent with media that was already well underway,
according to a new report from the equity research team at UBS. "Before COVID-19, we had observed continued momentum for video games; however, with "shelter-in-place" restrictions, we have seen video
game consumption accelerate,"writes UBS analyst Eric Sheridan in a report sent to investors Sunday.
Using their media and communications platforms to encourage people to vote is the No. 1 way Americans would like to see brands respond to the "Black Lives Matter" groundswell following the murder of
George Floyd by Minneapolis police officers arresting him. That's the finding of a nationally representative survey conducted by Devries Global via Dyanta on June 2.
Eighty percent of TV homes now have at least one connected TV device, according to Leichtman Research Group. This includes built-in Smart TV interfaces, stand-alone streaming devices -- Roku, Amazon
Fire TV, Chromecast, or Apple TV -- as well as connected video game systems and Blu-ray players.
In 2011, I wrote my first report on streaming, titled, Netflix is the Best Thing Ever. This was a year before its first original scripted series, Lilyhammer, and two years before the streaming service
debuted its first major hit, "House of Cards." My household had just subscribed to Netflix, and I thought it had a potentially brilliant model for success and was poised to enjoy tremendous growth.
There were some initial drawbacks, of course, but nine years later I make the case in this week's edition why Netflix still is the best thing ever.
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain ad dollars and put pressure on Google,
according to one report.
Of the 41% of households that took trial subscriptions for at least one OTT service in the past 12 months, 69% took at least one paid subscription, reports Parks Associates.
Two-thirds of pay-TV operators around the world are expected to gain subscribers through 2025, more than offsetting losses among the top 10 operators, according to a Digital TV Research forecast
report.
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a rebound beginning in May. "We
think that April increasingly feels like the bottom," Pivotal Research Group analyst Michael Levine writes in a report sent to investors this morning.
A new survey of U.S. sports viewers finds the live sports blackout was more responsible for these viewers' increased streaming, gaming and social media use than just being at home, and large
percentages expect to decrease those activities once they can watch sports again. Large percentages also say they would switch pay-TV services if their current one doesn't carry live sports when they
resume.
Telling jokes in your advertising during a pandemic is no laughing matter, according to many ad executives surveyed in early May by Advertiser Perceptions for Research Intelligencer. Asked to express
their views on the sentiment of their target audiences during the COVID-19 crisis, only 28% of ad executives said their target audience will respond more to a good joke in their ads.
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey of ad execs
Advertiser Perceptions conducted in early May for MediaPost. Digital advertising was the No. 1 medium benefitting from the displacement of physical events, with 40% of execs citing it, especially
among marketers (47% vs. 36% of ad agency executives).
If the past is prologue, the economic disruption created by the COVID-19 pandemic would logically put environmental issues like climate change lower among top consumer concerns. That's what a recent
report from GfK seemed to suggest, but some new polling by the Global Web Index (GWI) suggests that a majority of consumers believe the pandemic has made it more important for them to reduce their
personal carbon footprint.
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and its
trajectory continues to accelerate as the lines dividing advertising and commerce continue to blur. Amazon is on track to generate $16.41 billion in advertising revenue this year, and increase of 29%
over 2019, according to estimates released by the equity research team at UBS.
Almost half of people ages 18-24 said all or most of the advertising they see is relevant, the highest among any age group.
Months into the COVID-19 pandemic, a significant percentage of ad industry execs say their physical, mental and emotional health have deteriorated, but they are tracking about the same as average
American consumers, a survey of U.S. ad industry execs fielded by Advertiser Perceptions for MediaPost has found.
The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher "scatter" overall ad pricing for cable.
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating
analysis of data derived from APIs and various programmatic trading partners by STAQ Insights, which delineated them in a series of charts plotting the top programmatic brands over the course of the
first 20 weeks of 2020.
Even as brand begin speaking out about the racial protests spreading across America, Morning Consult has fielded new research asking U.S. adults how brands should respond. The chart above shows the
net favorability to the top responses, including helping small businesses impacted by the looting, providing more security or closing at-risk stores, donating to community cleanup efforts, racial
sensitivity training and making explicit statements supporting protesters and police.
The stay-at-home impact of the pandemic has been good for many media, and now new data from the equity research team at UBS shows just how good it's been for the cable TV and broadband industry in the
U.S., more than doubling cable subscriber growth estimates in the U.S. for the second quarter, and actually turning a negative broadband subscriber outlook into a positive.
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad
agencies and clients, is substantially expanding its pool and is also expanding geographically. In the U.S. market, SMI is adding apex media-buying agency GroupM, as well as Horizon Media, Canvas
Worldwide, RPA and MDC Partners' Assembly. The additions boost its coverage of media-buying billings by 25% to just under $90 billion in ad spending by national marketers in the U.S..
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst.
As the nation and the world recover from the ongoing effects of the COVID-19 pandemic, a majority of consumers believe society should prioritize decisions that effect climate change vs. prioritizing
decisions that impact the economy. That's the top-line finding from Ipsos' just-released "Now What? Climate Change & Coronavirus" report.
Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data.
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads.
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.