Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads.
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 Worldwide's agency new
business report.
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that factor in the effects of COVID-19.
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France's 18.7% decline.
"Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James McDonald writes in "The Impact of COVID-19 On Ad Investment," noting, "This compares
to a pre-outbreak forecast of +7.1%, equating to an absolute downgrade of $96.4 billion.
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- during the COVID-19 pandemic, but a
new report released today is a selective amalgam of third-party research suppliers that appears intended to cast a positive light on digital media, per se.
'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital media during a pandemic. While digital ad spending has increased 16% year-over-year,
according to the IAB's and PwC's just-released "Internet Advertising Revenue Report," average CPMs have actually declined a corresponding 16%, according to a separate report on "COVID's Impact On
Pricing," also released today by the IAB.
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital
transformation of businesses, and potentially industries, GroupM's Brian Wieser said during an IAB webcast Thursday, adding that relative to the impact it will have on overall GDP, the effect on
"advertising may not be as pronounced."
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of April 13-19, COVID-19 messages
tied to major brands represented 19% or 491,839 ad units of the total amount of U.S. ad units on national and local TV -- 2.62 million during that period.
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming TV services are likely to expand their
share of the overall product placement business. Those are some of the top line findings from PQ Media's just-released annual Global Product Placement Forecast.
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing for
ROI Satya Menon said.
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said.
HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend of all premium services has been $20 million a week for TV, digital,
and print media since March 1. On TV, MediaRadar says, HBO Max has been running on-air ad promotions on sister WarnerMedia networks TBS, CNN, and Adult Swim, as well as advertising on ABC and Fox.
The political divide over the severity of the COVID-19 pandemic is growing wider according to a tracking studies of American voters by Gallup and the Knight Foundation. The studies show that the vast
majority of Americans registered as Democrats or Independent voters believe that COVID-19 is more lethal than the seasonal flue, while most Republican voters do not. The dichotomy between the two
groups actually spread between late March and mid-April, even as the COVID-19 death toll began surpassing historic season flu tolls.
While a variety of surveys and tracking studies have shown that the kind of people prone to watch Fox News Channel's coverage of the COVID-19 pandemic believe the mainstream media have exaggerated its
risks and that local governments' restrictions are a hoax and violation of their rights, new academic research suggests it also is affecting their behavior in an unhealthy way.
Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- will decline 0.4% this year, including a 2.5% drop in
the U.S., which accounts for more than half (56.5%) of the total marketplace, according to annual estimates released this morning by PQ Media.
Financial concerns continue to spike among millennials, with 36% of 18- to 35-year-olds concerned about making upcoming car payments.
The data, which comes from the latest edition of NPD's Mobile Data Consumption Report, also shows March saw month-over-month smartphone data consumption jump 27%.
Security researchers have discovered a new version of the ComRAT malware that is being used by the Russian hacker group Turla. It is controlled through the Gmail web interface.
Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of Americans watching live sports via digitally distributed video
platforms such as OTT, vMVPDs, etc., is projected to jump 72.3% this year to 36.5 million, according to new estimates from eMarketer.
Much like the stock market (see SPX [S&P 500]), the year-to-date performance of the major publicly-traded digital advertising companies has been a roller coaster, though the biggest players appear to
be outpacing results of the internet overall (see internet index), according to an analysis by UBS' equity research team.
The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of dollars in TV sports advertising
dollars. That's the net analysis of a new report from the equity research team at UBS. The report, "Slow Recovery Expected For TV Advertising," shows 2020 will be the rockiest period in what has
already been a rocky phase for U.S. TV advertising leading up to this year's crisis.
The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted in late March by the equity
research team at UBS.
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to manage their media buys in the event of a "large scale
national or global event" prior to the COVID-19 pandemic. That's one of the findings of a survey of more than 200 advertisers and agency media buyers conduced recently by Advertiser Perceptions.
The good news -- or, depending how you look at it, bad news -- for the Presidential campaign trail, is most Americans haven't exactly been paying attention to the 2020 race. That's because they've
been preoccupied by a far more immediate crisis -- the one that could kill them in the near term. Those are the findings of the latest installment of Pew Research Center's polls on Americans' news
consumption habits, which finds the COVID-19 pandemic has -- not surprisingly -- dominated the news cycle.
The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, according to the latest weekly installment of
out-of-home media planning data from Geopath and Intermx.
Whether it's searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still begin
their search for products.