A new study by Universal McCann, "The New 'Digital Divide', How the New Generation of Digital Consumers are Transforming Mass Communication," concludes that consumers are increasingly relying on non-traditional platforms for entertainment, news, social interactions, shopping, and other daily activities. The Executive Summary reports that there was a time when music was the great divide between generations. Today, technology has become the source of the "generation gap." A younger, tech savvy segment adopting new media platforms, with the 16-34 age group leading the way in socializing

WebSurveyor Corp., partnering with Internet Retailer released an August survey of IR e-newsletter readers revealing that web merchants have very ambitious plans to increase both the size and scope of their e-mail marketing efforts. 18.4% expect to grow their opt-in lists by more than 50% within the next year, while another 25.1% will increase their lists by 16% to 50%.