Results for July 2010

YouTube Scores 101 Online Videos Per Viewer in May
New data from comScore shows that 183 million U.S. Internet users watched online video during the month of May. YouTube.com achieved record levels of viewing activity with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online.» 0 Comments

84% Of Moms At Work Spend Between 15 Minutes And An Hour A Day Shopping Online
According to a recent whitepaper, "The Mall Behind the Spreadsheet," from AOL Advertising with OTX, women control $4.3 trillion, or 73%, of US household spending while juggling work, home and family life. Many of them manage to shoehorn 27 hours of activities into the standard 24-hour day, as 40% of them shop online during work hours.» 0 Comments
What's Ahead In The Clouds?
According to the fourth "Future of the Internet" survey conducted by the Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center, a solid majority of technology experts and the general public participating in the survey expect cloud computing will mostly replace desktop computing by 2020. That is, most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the ...» 0 Comments
The Internet Is Most Influential Worldwide
According to the findings of the 2010 Digital Influence Index, by Fleishman-Hillard International Communications with Harris Interactive, when it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel, but marketers have yet to capitalize on that influence.

Of the seven nations the study addressed, four reported the Internet to be the most important source of information. China ranked the web highest in importance, followed by Germany, Japan, and the U.K., placing it above advice from friends, family or coworkers, television, radio, newspapers, magazines, postal mail and ...» 0 Comments

The Blogger Generation Still Dominates Blogging
According to Sysomos.com, after an analysis of more than 100 million blog posts, not surprisingly, the most active bloggers are younger people who have grown up during the blogging "revolution", which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population.» 0 Comments
Social Media To Get Email Marketing Support in 2010
A survey of small businesses by e-mail marketing company AWeber, recently reported by EMarketer, found the most common email tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.» 0 Comments
Supercenters And Ecommerce Dominate 2015 CPG Forecast
According to the new Nielsen Retail 2015 forecast mass supercenters and e-commerce will be the big winners by dollar share gains, growing by a combined 5 share points between 2009 and 2015.

Nielsen forecasts that supermarkets will continue to lose share, but at a declining rate. While both high-end and low-end niche grocers will grow share, overall share positions will remain fairly low given lower per-store sales compared to larger formats. Other key CPG channels, including drug stores, mass merchandisers and convenience stores, will grow dollar sales but will suffer share losses.» 0 Comments

123 Million Americans Reading Newspapers On The Web

According to a new comScore release, more than 123 million Americans visited newspaper sites in May, representing 57% of the total U.S. Internet audience, as the New York Times Brand led the category with more than 32 million visitors and 719 million pages viewed during the month. The average visitor viewed 22 pages of content on the New York Times. Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet and USA Today Sites.» 0 Comments

Moms Is A Subset of Women
On the heels of women's Web preferences in yesterday's Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are "hooked on Twitter." 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone.

According to the study by Lucid and Lisa Finn, not only do the majority of moms use Twitter to find out about new products and keep up with businesses they like, but they're also interested in getting links to news and articles on topics that matter to them.

The most important motivator for moms to ...» 0 Comments

Ads Impact Women Online
According to the newly released "What Women Want From the Web Report," Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall.

The report found women who visit blogs notice online advertising far more than overall respondents. While this group is just 13% of women who read blogs regularly, it shows females are potentially more open to ads from relevant sources of information that they trust.» 0 Comments

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