According to a new study by Netpop, social networkers, a giant swath of online users, represent the changing face of the Web and media at large. There are now 146 million "Social Networkers" in the U.S., adults age 18 and older, who have used a social networking site at least once in the last month.
New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help marketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers.
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in CY 2011 versus CY 2010. Additionally, digital coupon events increased 40.4% during this period across the leading retailer websites monitored by Kantar Media.
According to a recent Bazaarvoice study comparing feedback from online to in-store shoppers, the average feedback rating among 19-24-year-olds was 4.48 (out of 5.0) for their online purchases, compared to 4.40 for their in-store purchases. However, those aged 55-64 and 65 and over were much more likely to report satisfaction with their online than offline purchases.
According to the new Scarborough Sports Marketing study, nearly half of all American adults are MLB Fans and 15% are Avid Fans. The study also reveals that there is ample opportunity to turn young fans into lifelong MLB enthusiasts as 44% of Generation Y is MLB Fans and 13% is Avid Fans.
While Americans publish their personal information for all their friends to see, the majority don't like that employers are asking for access to this personal information.
According to a new Pew Research survey, among all adults ages 18 to 34, 24% moved back in with their parents in recent years after living on their own because of economic conditions. According to the survey, 40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions; many of them may have never moved out in the first place.
According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences.
According to a recent survey of marketing executives by Loyalty 360, although marketers know they need to focus better on customer retention, they aren't doing it. Customer retention has become a major focus for businesses, yet, loyalty as a concept, is vague, says the report.
According to a recent comScore release of results from its U.S.-based vCE Charter Study involving online advertising campaigns from 12 premium national advertisers, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy.