MAD Agency Daily Editions for May 2017
MAD Agency Daily - Tuesday, May 16, 2017
Small Charleston Agency Opens Charlotte Office
Dentsu Reports Q1 Organic Growth Of 3.9%
McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
McKinney Installs New Leadership At Its New York Office
Enso Reunites With Atlantis, Paradise Island For 'Come To Life' Campaign
Y&R's Sable Expounds On Culture, Marketing In New Podcast
Back To The Future: What Marketers Want
NEW! Poett Fragrance Leads Lost Dog Back 'Home'
REVOLVING DOOR: Britt Hayes Named Chief People Officer Of DDB North America
BIZ DEV: i.Predictus Awarded AXIO Financial Work
MAD Agency Daily - Monday, May 15, 2017
Congratulations, Omnicom, On Winning One Show Holding Company of the Year
Why Cannes Still Draws A-Listers, Hint: It's Not The Money
Nadal Slapped With Fine, 5-Year Ban From Running Public Companies
AEG Presents Its New Digital Shop: Fetch
OmniVirt, Jaunt Partner To Extend VR Ad Campaign Reach
Panama Seeks Adventurers, Not Tourists In New Campaign From VML
Agencies Launch Projects To Celebrate Moms
Part 11, Duct Tape
Go Figure: Dove's Lady-Shaped Bottles Make Eyes Roll
NEW! Brazilian Newspaper Creates 'The Corruption Converter'
REVOLVING DOOR: Jeff Geisler Named President Of MING Utility and Entertainment Group
BIZ DEV: Fallon Expands Relationship With H&R Block
MAD Agency Daily - Friday, May 12, 2017
Ad Agency Launches 'Think Strategically Now' Low Cost research Service
Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
Added Plus: Zenith Rebrands To Showcase Its New ROI+ Agency Approach
Moms Relinquish Role As Family Decision Maker
In Branding As In Life, Little Things Add Up
WPP's Sorrell: Amazon Search Threat To Google
Why Bigger Isn't Necessarily Better In Adland
Unpacking Omar Sheikh's $100B Call On Future Of Data-Targeted TV Ads
NEW! Samsung Italy Campaign Allows Teen To Talk To His Future Self
REVOLVING DOOR: Innocean Expands Creative Dept.
BIZ DEV: Lyft Names Weiden+Kennedy NY, DigitasLBi As Creative, Media Agencies
MAD Agency Daily - Thursday, May 11, 2017
New Study From Valassis Proves It's Coupon Model Is Still A Thing
Brawny Uses Snap Spectacles To Get Kids-Eye-View For Ad That Celebrates Moms
2017 Agency M&A Activity Off To A Slower Start
MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud
Young & Laramore Helps Hillman Launch New High & Mighty Hardware Brand
Michelob Ultra Aligns With Golf Via Twitter's PGA Amplify Program
Didit Acquires The Halo Group
Facebook TV Confirms Data and Content Are Like Peas And Carrots
NEW! Vets Fight Hate One Negative Tweet At A Time
REVOLVING DOOR: R/GA Hires 5, Promotes 2
BIZ DEV: Mattress Firm Adds Droga5 New York To Roster
MAD Agency Daily - Wednesday, May 10, 2017
Hey Advertising People, Public Relations May Soon Steal Some of Your Business
Marketers Alter Mix: Begin Integrating PR Due To Social, Digital, Real-Time
WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
StrawberryFrog Regains Independence, Buys Itself Back From Apco
McCann, Dentsu Among Big ADC Award Winners
Grey Brasil Helps Monitor, Expose Political Corruption
WaterWipes Launches First U.S. Campaign
Carhartt, Hallmark, Skittles Launch Odes To Mom
Disruption In The Rear-View Mirror
NEW! 'Poster Boys' Mock 'Puffy Baby Man' In Planet Fitness Ad
REVOLVING DOOR: Joao Coutinho Named North American ECD For Y&R NY
BIZ DEV: The VIA Agency Wins Theravent
MAD Agency Daily - Tuesday, May 9, 2017
Who Knew? Agencies Still Create Radio Ads! And Win Awards For Them!
Accenture's Agency Buying Spree Continues
Adidas, Puma And Dunkin' Donuts Among Companies Contacted By FTC Over Instagram Ads
WPP, Richard Branson Back New Advocacy Group For Dyslexics
O&M Helps Launch New Anti-Purse Snatching Device
Bathroom Steam Reveals Water-Saving Campaign
Look Sharp: You May Detect Cancer In A Child
Blurred Lines
NEW! Small Brewery Names Beer 'Responsibly,' The Beer Other Beers Tell You To Drink
REVOLVING DOOR: Patrick Acosta Named SVP, Media Director Of R2C Group
BIZ DEV: Kovel Fuller Awarded Additional Work For Yokohama Tire Corporation
MAD Agency Daily - Monday, May 8, 2017
J. Walter Thompson Helps Fight Fake News In France With Human-Powered Search Engine
The Gap Recruits 'Everyday Americans' For New Summer Campaign
Patagonia Takes Full-Page Swing At Trump
JWT Paris Helps Newspaper Expose Fake News
New Enjoy Life Campaign Targets 'Worriers' And 'Wonderers'
Bank Of America Merrill Lynch Launches VR Marketing Campaign
Super 8 Campaign Finds the Humor in #RoadTripFails
Part 10, Prosthetics
P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
NEW! Stubborn Farmer Feeds Animals Just As Well As Consumers
REVOLVING DOOR: Mitch Scharf Joins Zenith As MD Of Atlanta Office
BIZ DEV: Solis Tek Names KCSA As AOR
MAD Agency Daily - Friday, May 5, 2017
Forward Slash-Loving Creative Agency Launches New Digital Marketing Service
H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
Academy Sports + Outdoors, FCB Counter Elitism They Say Is Pervasive Sports Marketing
New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Turning 100, 4As Gears Up To Celebrate
MDC's 72andSunny Expands To Asia Pacific
Initiative Taps Dentsu Aegis' Morris As New UK CEO
IPG's FCB Inferno Elevates Vicki Holgate To CSO
Data Diversity Training
NEW! Cheese Lovers, Watch 'Mia and Morton: A Story Of Canadian Cheese'
REVOLVING DOOR: DDB New York Hires 2
BIZ DEV: FCB Lands $625 Million Anti-Smoking Account
MAD Agency Daily - Thursday, May 4, 2017
Ad Exec Takes Issue With Ralph Nader Blaming Advertising For Fake News
Mediabrands Shakeup: Tajer Out As CEO
Gallegos United Added To Chick-Fil-A Roster
Horizon Study Explores 'Needs States' Of Mobile Users
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Grey Appoints Former BBH Creative Star As Its New WW Chief Creative Officer
Facebook Adds Media Monitors To Review Violent Videos
Top Selling Liqueur Jagermeister Unveils First Major Rebrand
McKinney Named Global AOR For Dupont's Corian Brand
Unilever's Brooke Bond Red Tea Campaigns For Women's Equality
Consumer Privacy Is Tech, Not Ad, Issue
NEW! Lysol Protects Families Like A Mother
REVOLVING DOOR: Adryanna Sutherland Named Chief Operating Officer Of Gyro
BIZ DEV: Iron Hill Brewery & Restaurant Names Smith Brothers Agency As AOR
MAD Agency Daily - Wednesday, May 3, 2017
Y&R Takes A Page From McCann's 'Fearless Girl' Playbook to Celebrate Notable Women With Augmented Reality App
Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
Gyro Chicago Named U.S. AOR For Grant Thornton
Wienermobile Travels To Remotest Town In U.S. As Part Of Brand Makeover Bid
Campaign Takes Aim At The Most Littered Item On The Planet
Hawaiian Airlines Unveils Brand Design Refresh
Dentsu Aegis Acquires Accordant: No, Not That Accordant
Here's The Reason No One Is Using Facebook Stories
NEW! Houdini Sportswear: From Shirt Off Your Back To Food On Your Table
REVOLVING DOOR: VML Promotes 6
BIZ DEV: Deutsch Named AOR For Tile
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