SCOTT GRAMLING was named editor in chief of Emap Metro's U.S. edition of FHM. Mr. Gramling, 31, most recently served as deputy editor of the magazine. Mr. Gramling succeeds Ed Needham, who was named managing editor of Wenner Media's Rolling Stone last week.

Leo Burnett USA, Chicago, continues to mine the West Coast to beef up its creative ranks. The Bcom3 Group flagship agency tapped red-hot creative directors JEFF LABBE and KASH SREE, naming them senior vice presidents and creative directors. The onetime partners at Wieden & Kennedy, Portland, Ore., in 1998 will again pair up, this time under Burnett USA Chairman and Chief Creative Officer Cheryl Berman and Leo Burnett USA Vice Chairman and Deputy Chief Creative Officer Mark Tutssel. Mr. Labbe is coming from Omnicom Group's TBWA/Chiat/Day, San Francisco, where he was creative director-art director, while Mr. Sree was a copywriter …

Radio One announced it has promoted L. DEON LEVINSTON to general manager of WTLC-A/FM, WHHH-FM, WYJZ-FM, and WDNI-TV Indianapolis. Radio One has also hired TERRY FOXX as PD of WCDX-FM Richmond. Foxx comes to Radio One from Clear Channel's V101.1-FM Sacramento.

RAJ MADAN, an award-winning banker with 14 years of industry experience, has joined Wachovia Wealth Management as marketing director. He will be responsible for designing and implementing the marketing strategy for Wealth Management from Connecticut to Florida. Prior to joining Wachovia Wealth Management, Madan was president of the Madan Group, a consulting firm specializing in creating and delivering sales and marketing strategies for various lines of business, with a primary focus on Wealth Management.

OTAVIO BOCCHINO is joining Universal McCann as Executive Vice President, Regional Director of Latin America/Caribbean region. In this role, Bocchino, who assumes his post effective mid-June, will be responsible for managing UM’s media product, ensuring the quality of client servicing and new business development.

Cumulus Media announced that JIM WEST has been named Operations Manager of its Beaumont, TX cluster, replacing Lou Bennett who exits. West was upped from KAYD-FM Beaumont PD.

SEAN M. SMITH has been appointed the new West Coast editor of Premiere. Previously a senior writer, Smith will head up the Los Angeles bureau and report to editor-in-chief Peter Herbst. He will replace Anne Thompson, a seven-year veteran of the title, who is leaving to spend more time with her family. Smith has been with Premiere since 1997.

People has named CECE RYAN as head of ad sales for the Eastern U.S. Ryan joined People in 1996 as an account manager. Christine Guilfoyle and Michelle Bosso have been named two of People’s three New York division ad sales managers. Guilfoyle comes from TV Guide, where she was the director of advertising for the Eastern U.S. Bosso joined the magazine in 1996 as an account manager.

RICHARD J. O'RORKE has been named Chief Financial Officer of the Magazine Publishers of America. O'Rorke was CFO at the Financial Times from 1998 until last year, and has since been working at his own financial firm.

People en Espanol has named a trio of new executives: DIANE MALLOY, former New York regional manager for People Weekly, becomes national advertising sales director for the Spanish-language title. JOSE PEREZ, a veteran of Sports Illustrated and Time International, where he worked on new business development, is People en Espanol's new consumer marketing director. Perez founded his own consulting firm, Brand Builders, in 1998. LAUREN KUSCHNER has been named public relations director. She previously served as vice president of media relations at Bratskeir & Co.