Addis also announced the appointment of CHRISTINA LOVE to Managing Director, New York. Love will be responsible for a growing focus on business development in the East. Prior to Addis, Love was the Director of Business Development at Messner Vetere Berger McNamee Schmetterer Euro RSCG (MVBMS) where she spearheaded the business development activities of the $1.4 billion agency. Previously, she was Vice President of Corporate Development at Earle Palmer Brown, and account manager on the Mars and Company account at Bates Worldwide/Europe.

BILL SCHEFT, a 10-time Emmy-nominated writer for "The Late Show with David Letterman," will pen a column for Sports Illustrated’s "Scorecard" section. Since 2000, Scheft has written a column called "The Monologue" for ESPN magazine. His new column for SI will be called "The Score."

Mediaedge:cia, San Francisco has announced a trio of promotions: AMANDA RABINOVITCH, who helped launch The Digital Edge in San Francisco, has been promoted to media supervisor, SAM HUSTON has been upped to senior media planner, and NICOLE LEFMANN has been promoted to media planner.

SCOTT TOBIN has joined brand solutions firm TAG as director of interactive media. The creative consultant founded his own interactive design outfit, Tobin Interactive, and has previously held positions at The Lawrence Company, ABC Productions and Amblin Entertainment.

MATTHEW ROBERTS has been promoted to vice president and executive director of marketing for the Conde Nast Corporate Group. A fifteen-year veteran of the company, he has served as executive director of marketing for the Conde Nast Group since last February and has held sales and marketing positions at a variety of the publisher’s magazines.

Palisades Media Group has retained the services of PAULA MANGIN to develop new business. This well-established San Francisco advertising agency professional (Chiat Day, BBDO) has handled media services for accounts ranging from Blue Cross of California and Bank of America to Pacific Bell and Pizza Hut.

ALLEN MILMAN, the travel industry marketing executive who built his reputation developing major high-end Caribbean destinations and popular New York nightspots, has joined Cox Advertising, a Soho-based full-service marketing and brand communications agency, to oversee its travel-related, upscale markets, and luxury goods accounts.

Rolling Stone Editor/publisher, Jann Wenner is attempting to modernize his 35-year-old pop culture bible. It seems the old guard, which established Rolling Stone's design and editorial sensiblity throughout the 1990s, and even earlier, is moving on. Ed Needham, the newly named managing editor of Rolling Stone who joined from FHM, has accepted the resignation of longtime fashion director PATTI O'BRIEN, a 13-year Rolling Stone veteran. Also, photo editor FIONA MCDONAGH, who has been with the magazine since early 2001, has been let go. JODI PECKMAN, former deputy photo editor of Rolling Stone from 1993-97, and current photo editor of Emap's …

STEVEN TANN, an old hand in TV development, has been named senior vice president for creative affairs at New Line Television. Under his watch will be the development of new programs, including "The Twilight Zone," which New Line is producing in concert with Trilogy Entertainment. Tann will work out of the company's international headquarters in L.A.

SHARON R. O'BRIEN has joined World Publications’ Saveur and Garden Design Magazines as Midwest Manager. Most recently she worked for Red Herring, and prior to that spent 7 years at IDG.