Former Instyle.com staffer ALISON FRIED has joined Time.com as general manager. A Harvard MBA, she has also worked as a consultant at McKinsey and Co. JOSHUA MACHT has been named managing editor of Time.com. He was formerly executive editor of Business 2.0 and the online editorial director for the Industry Standard.

MaxWorldwide, formerly L90, has announced the appointment of PETER SEALEY as chief strategy officer. Sealey will work daily with the company's new management team to develop strategic positioning and marketing. Sealey, the former head of marketing for Coca-Cola Co. and Columbia Pictures, is the founder and CEO of Los Altos Group, a Silicon Valley consulting firm specializing in business and marketing strategy.

Meredith Corporation announced several promotions and changes in the sales and marketing organizations of Better Homes and Gardens and Ladies' Home Journal magazines. JEANNINE SHAO COLLINS, currently Vice President/Publisher, is promoted to Vice President/Group Publisher with responsibility for Ladies' Home Journal and More magazines. Current More Publisher CAROL CAMPBELL and a yet to be named publisher of Ladies' Home Journal will report to Shao. Shao joined Meredith in 1993 as New York Advertising Manager for Ladies' Home Journal. She was promoted to Advertising Director at Better Homes and Gardens in 1995 and has served in her current role since 1999. …

Twenty-one job cuts were made at Omnicom shops BBDO Atlanta and OMD. The layoffs, which president Chris Hall attributed to the ongoing "soft economy" account for approximately 9% of the Atlanta agencies' staff. Sources said the cuts were caused by budget slashes made by the agency's largest client, Cingular Wireless. BBDO Atlanta also handles the Tourism Board of Panama, Bayer Advanced and the Atlanta-based employment service, Randstad North America.

Ornelas & Associates, a Dallas-based Latino marketing communications agency, announced today that it has added three members to its staff: KAREN STANTON, chief financial officer; TIFFANY BLANKENSHIP, media supervisor; and MIGUEL PENA, accounting manager. Stanton has 17 years of financial experience and comes to Ornelas & Associates from Advocare International, where she also served as chief financial officer. Blankenship Comes to Ornelas by way of The Richards Group, and has worked with clients on national and local campaigns including broadcast, print and out-of-home media. Pena has held key financial roles for Perot Systems, HSO Business Solutions and Tenet Health Care …

The Source Magazine announced several strategic changes within its ad sales department in an effort to maximize its regional sales coverage and increase its presence in key categories. CHRIS WHITE was named Director of Advertising, TOM RUDD was named Midwest Accounts Director, ANDY COHN has been appointed to National Accounts Director, ALI BONEVAL has joined as Fashion Accounts Manager, CHERRON JOHNSON has been named Music and Entertainment Director, and PARRY MOSS has been promoted from West Coast Accounts Manager to West Coast Accounts Director.

CARRIE KELLY has joined Ask Jeeves as the Regional Sales Manager for the Northwest. Kelly was most recently the Northwest Advertising Director at AmericanGreetings.com.

CATHERINE GALE has joined Draft Worldwide as managing director, South Asia. Gale comes from Saatchi & Saatchi London, where she was an integrated communications director. She will report to president and COO, Jordan H. Rednor.

KIM WOODS has been appointed director/Western region ad sales for AMC Networks, where she will oversee the west coast office for national sales for AMC and WE: Women's Entertainment. Woods will report to Liz Koman, svp/AMC Networks.

GREG HAMMAREN has been tapped to run Fox Sports Net Detroit as vice president and general manager. Hammaren has spent the last dozen years in sales at Fox Sports Net South in Atlanta. He will replace interim general manager Hunter Nickell, who stays on board as senior vp of Fox Sports Net.