The Association of National Advertisers has added new members to its board of directors, as well as extended the terms of several key officers. The new members are LISA BAIRD, IBM's vice president of worldwide integrated marketing communications; GARY ELLIOT, Hewlett-Packard's vice president of global brand and marketing communications; PETER LITTLEWOOD, senior vice president of corporate marketing for Masterfoods; ANA president and chief executive officer ROBERT LIODICE; BRAD SIMMONS, vice president of media services for Unilever United States; and JOHN COSTELLO, executive vice president of merchandising and marketing for Home Depot. The ANA also extended the terms of chairman of …

Hill, Holliday has named CHARLES MACLACHLAN as senior vice president, account director for the agency's New York office. He will oversee the PricewaterhouseCoopers account. Prior to joining Hill, Holliday, MacLachlan was senior principal, group account director at Publicis, New York, where he oversaw U.S. and international corporate branding for Siemens. Before this, MacLachlan worked as director of marketing and on-air promotion at CNBC.

ERICKA NELSON has joined Optiem LLC as a senior account executive. In her new position, Nelson will be a member of the account team for a number of Optiem clients, including Moen, Proforma, The City Club and Sherwin-Williams. Prior to joining Optiem, Nelson held a number of project management positions with several brand identity and design firms in the Milwaukee and Minneapolis areas, most recently at Hanson Dodge.

Gemstar-TV Guide International, Inc. announced the following appointments to the network advertising sales division of the TV Guide Television Group, which includes TV Guide Channel, TV Guide Interactive and TV Guide International. Joining the company are: ANDY MORRIS as vice president, advertising research; LAURA KROLL as director, sales; and LISETTE COSTA as account executive. In addition, AMY TAYKAN, formerly multi-platform marketing manager for the TV Guide Television Group, has also been named an account executive. In this newly-created position, Morris will work with the network ad sales and marketing groups to develop and execute market research solutions that help drive …

The Scripps Networks Advertising Sales Group has promoted JON STEINLAUF to senior vice president, ad sales. Steinlauf, formerly vice president, ad sales, will continue to work out of Scripps' New York ad sales office. In his new role, he will oversee advertising sales and ad sales marketing for HGTV, Food Network, DIY and Fine Living. Steinlauf previously directed the advertising for HGTV and DIY within the Eastern region.

EDWARD R. MCCARRICK has been named to the new position of Worldwide Publisher of TIME. McCarrick, who has served as Publisher of TIME U.S. since March 1999, will now oversee the sales and marketing strategy for the TIME brand on a global basis.

Global brand communications group ATTIK has appointed LISA CLEFF to the position of vice president of business development and marketing. Cleff departed ATTIK in 2001 to serve as director of sales and marketing for R!OT Manhattan before joining creative studio GOODSPOT in Santa Monica last year as vice president of sales and marketing.

EarthQuake Media announced that JEFF GIACCHETTI has joined the firm as account services executive. In this newly-created position, Giacchetti will spearhead EarthQuake’s new-business initiative and account management activity in the sports category. Giacchetti joins EarthQuake from VNU Business Marketing, where he developed and managed advertising and marketing campaigns for accounts such as Reebok, Benetton, Skechers, Major League Baseball and the National Football League. Before joining VNU in 1998, Giacchetti was an account executive/media buyer for TAM Communications.

UNreal Marketing Solutions has added MICHELE LOMBARDI and MICHAEL TABASSO to the company. Before joining UNreal Marketing as an account manager, Lombardi was an associate account executive at Euro RSCG Devon Direct. She worked on accounts such as Nextel Communications and Amgen. Tabasso joins the team as director of new business development and previously worked for GSI Commerce, Inc. as an online business manager. Some of his clients included Reebok, Fogdog and Rawlings.

Alloy Marketing & Promotions (AMP) has hired ANDY MAERCKLEIN as senior vice president, marketing and promotions, AMP. Maercklein comes to AMP from Arnold Worldwide, where he held the position of vice president, management supervisor, and handled the Monster.com and Honeywell accounts.