ERICKA NELSON has joined Optiem LLC as a senior account executive. In her new position, Nelson will be a member of the account team for a number of Optiem clients, including Moen, Proforma, The City Club and Sherwin-Williams. Prior to joining Optiem, Nelson held a number of project management positions with several brand identity and design firms in the Milwaukee and Minneapolis areas, most recently at Hanson Dodge.

Hill, Holliday has named CHARLES MACLACHLAN as senior vice president, account director for the agency's New York office. He will oversee the PricewaterhouseCoopers account. Prior to joining Hill, Holliday, MacLachlan was senior principal, group account director at Publicis, New York, where he oversaw U.S. and international corporate branding for Siemens. Before this, MacLachlan worked as director of marketing and on-air promotion at CNBC.

The Association of National Advertisers has added new members to its board of directors, as well as extended the terms of several key officers. The new members are LISA BAIRD, IBM's vice president of worldwide integrated marketing communications; GARY ELLIOT, Hewlett-Packard's vice president of global brand and marketing communications; PETER LITTLEWOOD, senior vice president of corporate marketing for Masterfoods; ANA president and chief executive officer ROBERT LIODICE; BRAD SIMMONS, vice president of media services for Unilever United States; and JOHN COSTELLO, executive vice president of merchandising and marketing for Home Depot. The ANA also extended the terms of chairman of …

ROLAND JANISSE has joined MARC USA/ Miami as chief operating officer. Janisse has worked both internationally and domestically and held a number of senior management positions including managing director and regional account director for Leo Burnett in North and South America and Asia.

The American Advertising Federation (AAF) announced the appointment of CONSTANCE CANNON FRAZIER as senior vice president, AAF Mosaic Center and AAF Educational Services. Frazier will oversee the continuing efforts to promote the AAF Mosaic Principles and Recommended Practices as well as steer the AAF's educational programs including the National Student Advertising Competition. Frazier will work as an AAF executive consultant until December 31, and on January 1 will assume the full time position. She replaces HEIDE GARDNER, who is returning to the private sector and will remain a member of the AAF Mosaic Council.

Simmons Market Research Bureau announced that KEN WOLLENBERG is joining the company as executive vice president and general manager of the Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will direct the division that specializes in merging data from Simmons' National Consumer Study with transactional data from other companies to create new segmentation systems like BehaviorGraphics. Wollenberg worked most recently as the senior vice president for Strategic and business development at Nielsen Station Index, Nielsen Media Research's local measurement service.

Nelson Communications has promoted four-year employee MARYLIN GUZMAN to media planner from assistant media planner. In her new role, Guzman is responsible for media planning for all divisions of the agency including Nelson Communications, New York; Nelson Communications, New Jersey; and Sciens Worldwide.

FRANK P. GRASSO has been named vice president, newspaper relations for the Newspaper National Network. Grasso returns to NNN after spending three years at Mediaspace Solutions, where he was director of newspaper relations. There, Grasso oversaw newspaper relations, rate negotiations, and ad placement. He was director of newspaper relations from 1999 to 2000 at NNN.

PointRoll, a rich media company and maker of the FatBoy expanding banners, has named CHRISSY PIOTTI and MARK LEIGHTON as campaign coordinators. Leighton joins the company from Euro RSCG where he was a producer working with such clients as Nextel, VeriSign and Volvo.

Zipatoni has made some promotions within the company. KAREN SAUDER moves from vice president, account director for Miller Brewing Company, to executive vice president, account director for Miller, and MARK MISELNICKY and SUSAN CHENOT have been promoted from senior creative directors to vice president, senior creative directors.