New Line Television has promoted LEHEL REEVES to vice president, East Coast Region. Reeves, who has been with New Line for eight years, previously served as sales manager, Northeast Region. As part of the domestic television group, Reeves will sell New Line Television’s first-run syndicated series, specials and theatrical movie packages.

Arbitron Inc. has named IAN SAMUEL as client service representative for Arbitron Advertiser/Agency Services. Samuel is responsible for selling Arbitron services and providing client support to Arbitron Advertiser/Agency's clients in markets ranked above 150. Samuel has been with Arbitron for more than two years as a client service representative for radio stations in the Midwest where he provided training and service to clients for Arbitron ratings as well as Scarborough data.

Sales promotion agency Einson Freeman, Inc. has hired SAMANTHA TRESTON as senior account executive. Treston will work on Colgate and Kozy Shack, two new agency accounts. Prior to joining Einson Freeman, Treston was an account executive with DVC Group Worldwide.

UNreal Marketing Solutions has hired JARRETT EMBRY as account manager. Before joining UNreal Marketing, Embry was a senior account executive, online marketing at GSI Commerce, Inc. He managed the online marketing for companies such as Kmart, Sports Authority, and Linens N Things.

New Line Television has named JON KROLL senior vice president. Kroll joins New Line after completing his third season as a showrunner on CBS's "Big Brother," and was most recently executive producer of "Big Brother 4."

The TV Guide Television Group has made two appointments to the network advertising sales group. JULIE BRUZZONE, formerly vice president of marketing and artist development for RCA Records, was named vice president of marketing for the network advertising sales division. MARK MINTZ, previously director of advertising sales for the Game Show Network, was appointed director, network advertising sales for the Western Region. Bruzzone's responsibilities include managing the execution of all media and presentation materials, event marketing, and the development of marketing strategies and partnerships for advertisers. Mintz will be responsible for national ad sales efforts on behalf of TV Guide …

JUSTIN HERZ has been appointed vice president, client services for Warner Bros. Online. Herz most recently served as CEO of Tonos Entertainment, where he was responsible for branding, programming, business development, and research at the company.

Commercial and film production company Global Mechanic announced the hiring of MATTHEW CHARDE as executive vice president/executive producer. Charde oversees all aspects of the company’s operations in both the US and Canada. Prior to joining Global Mechanic, he spent two years at Euro RSCG MVBMS Partners as senior vice president and director of Circle Studios - the Multimedia & Entertainment group of Euro RSCG Circle. While there, Charde developed and produced commercials, programming, and branded content for Campbell’s, MINI, IKEA, Verizon and the Cartoon Network.

Meredith Corporation has promoted SARI KREITER to Midwest Manager of MORE Magazine. Kreiter, who previously served as MORE’s Chicago Manager, held the position of Midwest Manager at Mademoiselle before joining Meredith. Prior to that, she was Midwest Manager at Entrepreneur magazine.

The Sloan Group, part of the Interpublic Group of Companies, has named JENNIFER FRIEDBERG as general manager. Friedberg will help oversee operations, business development, client service, account management, strategic planning, production, database marketing, and media. Most recently she served as senior vice president of business development and marketing at IconNicholson, the New York Office of IconMedialab.