IAG Research, the TV ad effectiveness ratings company, has hired ALFA O’NEILL as executive vice president, entertainment research. In this role, O’Neill will provide media and market research expertise to support the movie titles and television programs of current IAG entertainment clients, develop new data products and analytic tools using IAG’s proprietary data collection system, and forge new business relationships. Prior to joining IAG Research, O’Neill was executive vice president & general manager of McCann-Erickson Entertainment. Also at IAG, LOIS MILLER has been named corporate executive vice president. Miller will be leading IAG’s automotive practice. Prior to joining IAG, Miller …

La Opinión has named RUBEN KEOSEYAN as executive editor. Previously, Keoseyan served as managing editor.

Reprise Media, a SEM firm, has named PRASHANT DESAI director of product management and promoted DAN BROUGH, to director of operations. Desai will oversee the development of new tools, features, and processes Reprise Media will use to evaluate and optimize its clients' Web sites. Brough will play a more prominent role in the company as well as act as the primary liaison with search engine vendors, such as Google, Yahoo!, and Findwhat.

KW Advertising has named VICKI LEE as media director. Most recently, Lee was group media director at Cramer-Krasselt.

KEVIN BLAINE has joined Telmar as West Coast account services representative. Prior to joining Telmar, Blaine was at Eforce Media, where he opened and maintained the Santa Monica sales office. He has also held multiple sales positions at Interep Interactive Media in Los Angeles.

ElectricArtists, an online marketing firm, has named DAVE SMITH director of business development in its New York office. In this role, Smith will be responsible for new business initiatives, external communications, and offline market expansion. He will work to strengthen and expand the firm’s existing client base in consumer brands, television, film, DVD, music, video games, and publishing.

ZAZEL LOVEN has been named senior editor for Organic Gardening magazine. Loven joins Organic Gardening from Country Living Gardener magazine where she served as lifestyle editor.

Adlink announced that ERIC KERN has been hired as national sales manager. Before joining Adlink, Kern held the position of the national sales manager at KTTV/KCOP.

Worldwide Partners has named AL MOFFATT as president and chief executive officer. Moffatt replaces PATRICIA PARKER FISKE, who is retiring after 18 years.

GOLF Magazine has hired three new staff members. LIZ THORINGTON, formerly southeast manager for Money magazine, joins the magazine’s Atlanta office as southeast manager; DEVON WALSH, formerly account manager for Better Homes and Gardens, joins the New York office as senior account executive; and AMY MACAULEY joins Golf magazine’s Los Angeles office as senior account executive.