StarLink Worldwide has announced that its primary leadership, president SCOTT NESLUND and chief operating officer KEN ZASKY, have been named executive vice presidents of parent company Starcom MediaVest Group. Neslund joined Starcom USA in 1988 where he worked on Allstate, Maytag, BASF, Dean Witter, Kellogg, and United Airlines accounts. Neslund has also served Starcom in its Japan and Milan offices. Before becoming COO, Zasky served as senior vice president /new business development director. Prior to StarLink, he worked at Starcom as vice president/media director on the agency’s Miller Brewing Company AOR.

Draft Chicago has hired JELA TRIVUNOVIC as vice president, director of digital strategy, in its growing strategic planning group. Trivunovic will be responsible for leading strategic thinking within the digital group, working primarily with direct clients from the financial services category. Most recently, Trivunovic worked as an independent consultant in the digital arena. Prior to that, she served as director, professional services for Ingenio Inc. in San Francisco, an Internet solutions agency.

Avenue A/Razorfish hired SCOTT PREACHER as client partner in charge of the Atlanta market. Preacher will be responsible for managing the operations of the Atlanta office and for expanding business opportunities in Georgia and the surrounding region. Preacher will work with other regional leaders to set the overall strategic direction of Avenue A/Razorfish.

Zoom Media has hired DAVID MARCOU as director of corporate sales in the New York office. Most recently, he served as director of new business development at Kaleidoscope Marketing Group and in leadership sales and marketing roles for MarketSource.

Entrepreneur Media hired CRAIG F. CULVER as regional sales manager in the New York office. Culver will be responsible for selling integrated advertising programs in the New England region for both Entrepreneur magazine and Entrepreneur.com. Most recently, Culver worked as a planning supervisor at DCA Advertising and Mindshare Inc., overseeing accounts for Canon's ISG Copier Division and IBM's ThinkPad.

EDWIN V. AVENT, executive vice president and chief operating officer of ad agency Twenty First Century Group has purchased Vanguarde Media’s Heart & Soul magazine. Avent will become president and CEO of Heart & Soul Enterprises and publisher of Heart & Soul magazine.

Boone/Oakley has hired PHIL SMITH as president. Previously, Smith was managing director of design agency Duffy New York.

STEVE CARBONE was promoted to president of Grey Direct NY, responsible for operations, financial management, account services, traffic, the studio, tech, and production. ADAM KOMACK was promoted to senior vice president, director of client services. RICHARD SHUBACK was promoted to executive vice president, executive creative director for Grey Direct NY. All three previously held similar positions at Grey E Marketing, which merged with Grey Direct NY in July. Additionally, DEREK CORREIA was promoted to executive vice president, director of marketing for Grey Direct's U.S. operations and HOLLY PAVLIKA was promoted to executive vice president, chief creative officer for Grey Direct …

RICK CORTEVILLE has joined Optimedia, San Francisco as vice president, media account director. He will be heading up the interactive media team for Hewlett Packard.

The Independent Film Channel (IFC) announced that three members of its programming team have been promoted to vice presidents. The executives are DEBBIE DEMONTREUX, vice president, development and production of original series and events; MICHAEL RUGGIERO, vice president, program scheduling and packaging; and ALISON PALMER BOURKE, vice president, development and production of original specials and series. All three previously served IFC as directors.