La Agencia de Orci and Asociados has opened a New York office. Leading the new operation is JAIME RAMIREZ, who was promoted to vice president, general manager of New York operations. His former position was vice president, director of client services. The agency's New York location will service the Johnson & Johnson/McNeil Nutritionals (Lactaid and Splenda brands), and Verizon accounts.

DEANN HARVEY has joined PointRoll as regional sales manager for the Midwest region. In her new role, Harvey will be responsible for PointRoll’s growth in the Midwest market. Harvey comes to PointRoll from Maxim/Maxim Online, where she developed and maintained client relationships within 21 states in the Midwest area.

CHRISTOPHER CASHDOLLAR has been named associate creative director at TMX Communications. Most recently, Cashdollar served as the company’s art director.

CYNTHIA ASHWORTH,Kirshenbaum New York's director of client services, has been promoted to general manager. Ashworth has held the position of director of client services since July 2002 and has been with KBP since 1997.

NORMA ORCI has retired as chief creative officer of La Agencia de Orci & Asociados.JUAN JOSE QUINTANA, senior vice president, executive creative director, will absorb her responsibilities. She will continue to serve as co-chair with her husband, Hector, who also serves as CEO.

Bauer Publishing USA has named former New York Daily News managing editor/features JANE FREIMAN to the position of deputy editor of the recently launched Life & Style Weekly.

JANE GERAGHTY has been named partner/director of client services at Kirshenbaum Bond New York. Geraghty will be responsible for running KBNY’s account management department, including overall client service. She was most recently senior partner, executive group director at Ogilvy & Mather. During that time, she headed up the Sprite and Fanta accounts.

JENNIFER LEVENE BRUNO has been appointed national advertising director of Organic Style. Bruno will be responsible for all U.S. advertising sales efforts and is based in New York City. Most recently, Levene Bruno was Eastern advertising director of This Old House Ventures.

Northlight Advertising hired CHRISTINE WESTERMANN to establish the agency's new PR business. Westermann will generate increased awareness for clients through public relations programs.

RALPH TERKOWITZ has joined WhenU's board of directors. He is presently a general partner at ABS Capital Partners, focusing on companies within the media and communication as well as technology sectors. He also serves on TRUSTe’s board, and was formerly CIO/CTO of the Washington Post Company.