MediaVest will expand the communications planning team on its Procter & Gamble account with Starcom MediaVest Group’s hiring of KIMBERLY LYONS as innovation director. Separately, JEFFREY GRAHAM has joined MediaVest as research director on the P&G business, formerly a director at Dynamic Logic. Lyons comes to MediaVest from Revlon, where she served as integrated marketing and Internet manager.

Allied Domecq Spirits, North America, has named ROB WARREN as senior vice president, national accounts responsible for channel management, on- and off-premise chain accounts and military sales. Warren joins the company from Diageo, where he was vice president of consumer strategy and marketing since 2002.

Studiocom has tapped MICHAEL DRISCOLL to serve as communications manager for all public relations and marketing activities. Driscoll will oversee yearly communications planning and media relations for offices in Atlanta, Los Angeles and Bogotá, Columbia. Most recently, Driscoll was spokesman for Georgia’s Department of Human Resources’ Division of Family and Children Services as well as its Office of Information Technology.

The NBC Agency Print Advertising department has promoted NANCY MCDYER, DAVID PAI-RITCHIE and STEVE KEMP on the West Coast as well as BARI COHEN and STAN SOUSA on the East Coast. McDyer has been advanced to vice president, print advertising account services. Pai-Ritchie has been named vice president, creative director, print & digital design. Kemp becomes vice president, creative director for advertising. Likewise, in the department’s East Coast group, Cohen has been promoted to executive creative director for design, and Sousa moves up to executive creative director for advertising.

Bigfoot Interactive has named MARY BETH KEELTY director of marketing, a newly created position, and JOE LAMPERTIUS as midwest regional manager. Keelty will be responsible for managing sales support, knowledge management and event planning. Keelty comes from Fujitsu Consulting, the North American services arm of Fujitsu. Lampertius will be responsible for servicing, growing and managing the company’s client base in the Midwest region. He comes from Valassis, where he served as director of business development and general manager for Valassis’ Hispanic division.