The New York Yankees have named DEBORAH TYMON senior vice president of marketing and MICHAEL TUSIANI vice president of corporate sales and sponsorships. Tymon joined the Yankees in 1985 as director of group and season ticket sales and has served as vice president of marketing since 2000. Tusiani joined the Yankees in 2000 as director of sponsorship services after spending five years in the corporate marketing department of the National Hockey League.

UnREAL Marketing Solutions has hired MARCELO PARRAVICINI and LAUREN FERST as senior account managers. Parravicini will work with clients including Dermablend, Kiehl's and SmartServ. Prior to UnREAL, he worked with Refinery Inc. as a search engine marketing consultant, establishing the company’s Search Engine Marketing practices. Ferst will work with Speedo, Mason Shoes and Sona Laser Centers. Most recently, Frest worked at May Company Bridal Group, where she managed its Internet marketing program and was responsible for Web site development and direct to consumer marketing.

TACODA has named DAVID C. MARKOWITZ as its director of marketing, a newly created position. Markowitz is responsible for all aspects of marketing TACODA’s various solutions including Audience Management Service and the newly-launched AudienceMatch Network. Markowitz comes to TACODA from DataSynapse, where he was vice president, product marketing since 2002.

The Republik has hired MIKE RANDALL as strategic coordinator, working on Consolidated Shoes and other accounts. Randall was previously account coordinator at Merkley & Partners, NY, where he worked on Smith Barney and BMW Motorcycles.

SFGT, Philadelphia, has hired LARA DIPIAZZA as account supervisor, to handle the Tylenol account. DiPiazza was most recently account supervisor at BBDO, New York, working on DirecTV. She has also worked on M&Ms and Charles Schwab accounts.

PEGGY AUSTIN has been promoted to vice president of corporate relations, up from strategic marketing manager, at Danielle Ashley Communications.

PAMELA KAUFMAN has been promoted to executive vice president, marketing and worldwide promotions, Nickelodeon. Formerly senior vice president, Nickelodeon marketing, Kaufman’s responsibilities now include domestic and international marketing for Nickelodeon as well as promotional partnerships for The N, Noggin, Gas and Nicktoons, the network's digital channels. She will now partner with Nickelodeon International to expand Nickelodeon's relationships with its domestic partners to include international channels. Prior to joining Nickelodeon, Kaufman was vice president, promotions, at Turner Broadcasting System, Inc., where she established the Promotions Group within TBS's Licensing and Merchandising division.

SID HOLT, executive vice president and editor-in-chief of VNU's Adweek Magazines unit, has been named editorial director of VNU Business Media, the operating unit that encompasses 52 trade publications, including Adweek, Billboard and The Hollywood Reporter, as well as their Web sites and electronic newsletters.

Winstar Interactive has hired JIM BRANDT as its Eastern regional sales manager. He replaces PAUL ROSTKOWSKI who left Winstar to join Hoovers.com. Brandt joins Winstar from Blue Sky Media where he has been vice president of East Coast sales since 2002. Prior to that, he was vice president of East Coast sales for Vivendi/Universal-MP3.com.

MAUREEN SIMONELLI has joined Bauer Sales in Manhattan as its corporate research director. Previously, she worked at Medizine, Hearst and Gruner & Jahr.