RICH SCARLE has rejoined Upshot as senior vice president of account services. Scarle will oversee several Upshot clients including Firestone and Kyocera. Most recently, Scarle was a vice president at Draft Worldwide. Prior to joining Draft, he spent five years at Upshot working on accounts including P&G, Montgomery Ward, and Hallmark.

MPG has named GUY CHAMPNISS global director of branded entertainment. He will be overseeing MPG's growing worldwide entertainment-based business, which currently includes MPG Entertainment, MPG Art, MPG Mass Media, MPG Media Especial, and MPG En Scène. He worked at the BBC in two separate stints totalling seven years, and also worked for Carlton Television (now ITV in the UK) and Granada Television.

DayPort has named LON BENCINI vice president, director of marketing. Bencini is responsible for the development of DayPort's advertising supported network. Prior to DayPort, he was the director of media services, vice president, group account director at Hawkeye/FFwd, a marketing communications company. In addition, the company added TOM GUZIK to the role of senior vice president, general manager of business development, streaming and IP solutions.

Dotomi has named CHUCK DESNYDER, the company's first executive vice president of marketing. He joins Dotomi from Digitas LLC, where he served as executive vice president/general manager. Prior to joining Digitas in 1991, he held management positions at Hill Holiday and Saatchi & Saatchi.

JILL RUNYON joins T3 as a senior account executive. Runyon comes to T3 from Milici Valenti Ng Pack Inc. in Honolulu, Hawaii where she worked as an account manager. At T3, Runyon will be the primary client/agency liaison on strategic account planning and creative execution on the i3 account.

GameDAILY, a video game media company, has named KEVIN G. GIANATIEMPO as vice president of sales. Gianatiempo comes from Tribal Fusion where he sold and managed online ad campaigns for Verizon Wireless, Monster.com, and Google.

The VIA Group announced that RYAN SHIMALA and BARBARA ANDERSON have joined the agency as account managers. Shimala will work on the Banknorth account and Anderson will work on a variety of accounts.

Discovery will open an Atlanta sales office on May 2. SCOTT KOHN, an eight-year Discovery veteran, has been promoted to vice president, Southeast sales region, advertising sales for Discovery Networks U.S. to oversee the new office. Kohn began his career with Lowe & Partners in New York, where he worked in the media planning and national broadcast buying departments.

Reuters has expanded its West Coast advertising sales operation with the appointment of WHITNEY TIPTON. She will work with advertising agencies and clients on creative opportunities across Reuters range of advertising venues including Reuters.com, wireless, interactive television, and Reuters Outdoor. She joins Reuters from Ziff Davis Media, where she was district sales manager for 1UP.com in Los Angeles.

The Advertising Research Foundation (ARF) has named CARYN BROWN as vice president of events and LISA MALONE as vice president-director of marketing. Most recently, Brown was with Frost & Sullivan -- and prior to that, was with the Institute for International Research, a training, seminars, and conferences organization. Malone most recently worked on the John Kerry for President campaign, and has held marketing director positions with Rockwood Realty Associates LLC, CapitalThinking.com, and JP Morgan.