Initiative North America has hired BRIAN KELLY as executive vice president, retail marketing. Kelly will manage The Home Depot account. Most recently, he ran Kelly Consulting, which provided business and brand consulting to regional, multi-unit service organizations.

Scholastic has named DAVID GODDY as vice president, strategic development. In his new role, Goddy will work with the e-Scholastic, Book and Education groups to help expand online services and support for teachers, educators and administrators.

DAVID WILLIAMS has joined AtomShockwave as chief marketing officer and general manager. Williams, a former RealNetworks general manager, is tapped to guide the company's overall corporate marketing strategy and to grow and enhance the games business.

JONATHAN DORN has been promoted to editor-in-chief of Backpacker magazine. Dorn became executive editor of the magazine in 2002.

360i has expanded its Media Services offerings and hired LAURA METE FRIZZELL to direct and develop the practice. Mete Frizzell will work with the agency's media managers to manage tailored search marketing campaigns. Most recently, she worked as an independent marketing consultant.

JAN JACOBS and LEO PREMUTICO have joined Saatchi & Saatchi New York as creative directors. Jacobs and Premutico were most recently at Saatchi & Saatchi London, creating campaigns for NSPCC, Coco De Mer and Cereal Partners.

Eyeblaster has named LINDA CENTKOWSKI to director of sales, Eastern region and MARC HERNANDEZ to director of sales, Western region. Additionally, ROBIN NELSON, former business development manager, has been promoted to director of sales, Central region.

Cultivator Advertising & Design has named MOLLY MILLS as account manager on Red Robin Gourmet Burgers, Qwest and Lowry Redevelopment Authority accounts. Mills was previously brand manager at telcom Virgin Mobile, New York City.

The Advertising Council announced that JOHN DOONER JR., chairman, chief executive officer, McCann Worldgroup, has been elected as chairman of The Advertising Council. A board member since 2000, Dooner has served as a vice chairman of the Ad Council since June of 2001. He succeeds JANET ROBINSON, president and chief executive officer of The New York Times Company, and will serve in the position for one year.

Deutsch Inc. has promoted one senior vice president and eight vice presidents. EVE KORNBLUM was elevated to senior vice president, executive producer, broadcast production; BRUCE ANDREINI is promoted to vice president, senior producer, broadcast production; KEITH CAMOOSAKAREN DELUCA is promoted to vice president, associate media director, media planning; LOUISA GARGIULO elevated to vice president, director of art production, print production; RICH HORLICK is being promoted to vice president, senior producer, broadcast production; JULIA KARLSON-WAID has been named vice president, director of client accounting, accounting; NICOLE LUNDY has been promoted to …