MOKSHA FITZGIBBONS has returned to Complexas advertising director and EDGAR HERNANDEZ has joined the company as account director. Fitzgibbons previously served as eastern advertising director of Complex for three years before joining Stuff magazine as advertising director. Hernandezjoins Complex from Stuff magazine where he served as fashion account manager.

JULIO ARRIETA was named svp/managing partner of BravoWest, the West Coast division of The Bravo Group. Arrieta is responsible for building BravoWest's client base and leading management of West Coast accounts.

The Republik has hired BRADY BONE as managing director of its new design division, Receptor, based in Charlotte, N.C.

CORA BYRNE has joined kirshenbaum bond + partners as account director. She most recently worked at M&C Saatchi in London. 

KATE BARBERA has joined LIME public relations + promotions as account supervisor.  She was most recently a senior account manager at Janine Gordon Associates In addition, JENNA MARRONE has been promoted to account supervisor at LIME. She was previously senior account manager.

PATRICIA COHEN has joined Energy BBDO as svp, client services director, responsible for leading the LaSalle Bank brand. Cohen joins from JWT where she was a senior partner, brand strategist.

Discovery Networks has promoted EVAN STERNSCHEIN to executive vice president, advertising sales and network strategies. Sternschein is responsible for negotiations with advertising clients and agencies for Discovery's 13 ad-supported U.S. channels and oversees the New York, Chicago and Atlanta sales teams. Most recently, Sternschein served as senior vice president, advertising sales and network strategy for Discovery Networks U.S.

Premiere Radio Networks promoted BETH TEPPER from vice president marketing and promotions to senior vice president, and hired SARA MORGAN-MOSCOWITZ as senior vice president network marketing and client solutions and SUSAN MCDONALD as vice president Chicago regional sales manager.

RICHARD BEAVEN has been named chief executive officer, North America, at Initiative. Beaven will be responsible for Initiative's offices in the United States and Canada and will oversee the agency's communications planning, buying, research and business operations. Most recently, he was executive vice president, managing director for MediaVest New York.

Publicis Events Worldwide has gone on a massive creative hiring spree. ERIK ULFERS was named chief creative officer; BEN C. ROTH was named executive creative director; LYLE SANDLER was hired as chief strategist; BROCK DANNER was hired as senior creative director; PETER PROVOST was named senior creative director; and LORI NADLER wasnamed director of production, design.