Undertone Networks has named VERONICA MATHIESON vice president of marketing. In this new position, Mathieson will be responsible for Undertone’s marketing operations, communications, and public relations efforts. Most recently, Mathieson served as vice president, communications and channel marketing at Corente, where she managed the development and implementation of the company’s marketing initiatives.

JULIO RODRIGUEZ has joined Turbulence as director of brand management, a new position. Most recently, he served as director of brand management, spearheading the Volkswagen of America account, at Hispanic agency Creative On Demand.

AMY BEVILACQUA has been named executive vice president, general manager of PRIMEDIA’s Films Media Group.

AKQA has appointed TIM PIERCE to chief financial officer. Pierce will manage global financial and administrative operations and play a principal role in the agency’s executive team. Pierce will also oversee the company’s expansion into international markets including China and Europe. Prior to joining AKQA, Pierce served for eight years as CFO at SBI Group, the Salt Lake City firm which acquired Razorfish, Scient/iXL, Lante and MarchFirst.

PCWorld.com has named KELLIE PARKER online community manager, responsible for working with PC World's editorial team to develop and cultivate community forums for the re-launched PCWorld.com Web site.

ID Society has promoted KRISTINA FAIR to director, account management, up from strategic account director. She will manage the Account Services team.

TIM MURPHY has been named senior partner, managing director of MindShare North America’s Advanced Techniques Group. Murphy joins MindShare from MMA, where he worked in several capacities since 1997, most recently as a senior vp, analysis and client service.

G2 Branding and Design has named THOMAS VASQUEZ senior partner, creative director and WENDY ROMANOFF as senior partner, account management. Most recently, Vasquez was a freelance design consultant for Ogilvy and Mather, BBDO, DDB, Berlin-Cameron and McGarry-Bowen. Previously, Romanoff worked with Samsung as the promotions director at their in-house agency, Cheil Communications America.

ATTIK has named RON LIM as associate creative director. Lim previously worked as a senior art director for Foote, Cone & Belding San Francisco.

BRAD GRANT has been named director of video on demand at The Weather Channel Networks. Most recently, he was director of Weatherscan Operations. Grant will oversee daily VOD operational activities.