GJP Advertising named ELLEN ZABITSKY executive vice president of client development. Zabitsky will lead the customer relationship and direct marketing discipline for GJP's three offices. She joins the agency from Rapp Collins/DDB Canada.

Madison Square Garden promoted LOIS FRIEDMAN to senior vice president of audience insight and planning; BRIAN HOFFMAN was named vice president of marketing solutions; ERICA HERBST was promoted to director of audience insight and planning; and KEVIN MAROTTA was promoted to director of entertainment and sports properties.

Strategis named KLAUS GENSHEIMER as creative director. Prior to joining Strategis, Gensheimer was creative director at Trinity Communication in Boston.

LEE SLATTERY was named publisher of Fitnessmagazine. She joins Fitness from Golf for Women, where she served as vice president and publisher overseeing sales and marketing for the publication.

Iq Marketing named ADAM BENSCOTER as account manager. Benscoter will manage several of Iq's major accounts, focusing on brand management and strategic planning.

ELLEN CUMMINGS was named director, fragrance and grooming for Men's Health magazine. Cummings comes to Men's Health from Traditional Home Magazine where she served as senior account director managing beauty, jewelry and home decorating accounts.

TYLER GOLDMAN was named chief executive officer of Buzznet. Prior to joining Buzznet, Goldman served as acting president of Feedster.

Jumpstart Automotive Media hired DAVID LIEBLER as director east coast sales, a newly created position. Liebler joins Jumpstart from CO-ED Magazine where he served as president/publisher.

TiVo named KAREN BRESSNER as senior vice president of advertising sales.

dominonamedJEFF BARISH as advertising director and ERIK KOKKO as executive director of home furnishings and beauty.