Fry Hammond Barr named VIRGINIA MCGRATH as managing director of its Tampa operations. McGrath most recently served as director of advertising for Pinch-A-Penny.

JOSY PAUL joined BBDO India as chairman and national creative director.

Schafer Condon Carter tapped CARRIE MASS as director of Internet media and search engine marketing. Mass joined the company from Microsoft Digital Advertising Solutions where she previously served as search media strategist.

Avenue A | Razorfish Philadelphia named MAIA DUNKEL as a senior account director and RICHARD EDEN as an account director of client engagements.

Agent 16 named SCOTT STERN as director of marketing. In his new role, Stern will head up the agency's new business acquisition efforts as well as continue to manage accounts including the Atari and NESTEA Chilled businesses.

Digitas promoted CHRIS ENGLAND, BEN JONES, MICHAEL KARG, AMY MCALLISTER, JOHN ROBINSON, ELLIOTT SEABORN and DAVID WIGDER to senior vice presidents of the agency.

Rockett Interactive hired DINA HOLLAND as associate media director. Most recently, Holland was manger of print and emerging technologies for John Deere. Rockett also hired EMILY SHEPHERD as assistant media planner. Shepherd joins the agency from Media Placement Group.

LAUREN SUKLOFF, media planner from Initiative in the Atlanta office, was promoted to media supervisor and is transferring to Initiative New York to work on the Trane brand.

CinemaNow named ASHLEY WOODWORTH as senior vice president of marketing. Woodworth will oversee the company's marketing initiatives across multiple platforms.

LARRY GELFAND was named senior vice president, media sales for the NHL. Most recently vice president of digital sales for VH1 at MTV Networks, he will lead the NHL's media sales efforts in the United States.