JOHN ROEGER and KATHY HOFFMANN have joined Dicom Marketing to create Dicom Promotions, Inc. They most recently headed PHD's Broadcast Promotions Group.

The Golf Channel named TERRY CORNELISSEN as Midwest director of digital ad sales, Chicago.

HEATHER BRESNAHAN was promoted to assistant vice president, online media at Singer Direct.

KnowledgeBase Marketing appointed DENNIS KOOKER to president of the company. In addition, ANDY RUTBERG, Wunderman's chief data officer, will expand his responsibilities to serve as KnowledgeBase Marketing's executive vice president of sales and marketing.

CANDACE GRAHAM was promoted to executive vice president, account/digital director at Campbell-Ewald, responsible for leading the Alltel account team and digital staff.

Deutsch Los Angeles promoted VICTORIA GUENIER to vice president, executive producer, up from senior producer.

Fallon promoted JOHN KING to the newly created position of director of brand innovation; AMY SHEIL to director of media; and ADAM CHORNEY to director of connection planning.

BBDO West named JON SOTO as executive creative director of the agency's San Francisco office. He joins the agency from Publicis & Hal Riney in San Francisco where he served as executive creative director.

Reactrix Systems named JIM BELL as senior vice president, sales development and operations. He joins the company from Insight and Solutions, Inc. where he most recently served as president and CEO.

BRIAN SILVER joined Travel Ad Network as chief operating officer, a newly created position. He joins the company from NetCash, where he served as chief operating officer.