Javelin Direct hired JIM NEWELL as associate creative director, responsible for managing branding and marketing for Roche ACCU-CHEK products and Spear Cosmetics. Most recently, he worked at Rapp Collins as vice president, group creative director, where he oversaw all direct marketing for Mercedes-Benz.

Red Tettemer hired ANNIE HECKENBERGER as community trailblazer. Most recently, she served as social media director for the Greater Philadelphia Tourism Marketing Corporation, a client of the agency.

Euro RSCG Worldwide named JOSE CABACO as chief creative officer, North America. He joins the agency from Wieden + Kennedy, where he served as creative director, first in Amsterdam and more recently in Portland, Ore.

Cheil Worldwide hired BRUCE HAINES, former Group CEO of Leo Burnett London, as president & global chief operating officer.

MARY DORIS-SMITH joined Mullen as senior vice president, account director, with a key leadership role on the agency's General Motors Cardmember Services account. She was most recently with Wunderman as part of the integrated marketing group of agencies known as Team Detroit.

Kirshenbaum bond + partners named CHERYL GREENE managing partner/director, integrated brand strategies.

SUSAN MALFA, vice president of sales for Bravo since 2007, has been promoted to senior vice president, adding oversight of Oxygen ad sales to her current responsibilities.

Javelin Direct named MIA MCNIECE vice president, client services. Most recently, McNiece was account director at R/GA in New York.

VERSUS named JAMIE DAVIS has as president. Davis joins VERSUS from ESPN STAR Sports, where he served as managing director from 2005 to 2007.

Faith & Values Media promoted DEB MATHEWS to the newly created position of director of Internet services and MICHAEL KELLY to content manager for the organization's new FaithStreams Division.