Anne Smith Rainey joined Euro RSCG San Francisco as director of client services. Most recently, Smith Rainey served as the relationship lead on Hewlett-Packard and PayPal at Publicis Modem.

YuMe hired Sonya Chawla, Jessica DeBaise, Justin Spagnoli and Scott Young to its video ad sales team.

Chuck Gordon joined Dirextion as national sales director. He most recently served as vice president of ad sales for Charter Media's Alabama division.

Publishing Group of America appointed Carol Campbell Boggs as senior vice president/chief revenue officer.

Katz Television Group created a national marketing unit to be helmed by Ibra Morales as senior vice president. Most recently, he served as vice president, network operations at Estrella TV.

Tribal Fusion hired Sean Crawford as senior director of international strategy & operations. He most recently served as CEO of Design About Town.

Allen & Gerritsen hired Craig Falzone as senior copywriter on the Boston Celtics, Toy State, Endway and MFS Investment Management accounts and Adam Cote as copywriter on the Toy State and Waters accounts. In addition, Mary Ann DiThomas was hired as interactive producer.

Catalyst:SF hired Shannon Light as senior director of account strategy. Previously, Light was associate communications director at Universal McCann San Francisco.

Peter Jennings was named director of photography at production studio, thelab.

Mediaedge:cia elevated Mel Varley to chief strategy officer, global and Caroline Foster Kenny to chief client officer, global. In addition, Alastair Aird adds the role of Europe Middle East Africa chairman to his Global COO responsibilities.