Chuck Gordon joined Dirextion as national sales director. He most recently served as vice president of ad sales for Charter Media's Alabama division.

YuMe hired Sonya Chawla, Jessica DeBaise, Justin Spagnoli and Scott Young to its video ad sales team.

Anne Smith Rainey joined Euro RSCG San Francisco as director of client services. Most recently, Smith Rainey served as the relationship lead on Hewlett-Packard and PayPal at Publicis Modem.

Laura Petasnick was named associate publisher of Prevention. Most recently, Petasnick was the advertising director at Condé Nast's Vogue where she managed the beauty, health and auto categories as well as the Chicago office.

OLSON hired Paul Ratzky, former senior director of agency development at Yahoo, to head its interactive division. Prior to Yahoo, Ratzky was engagement planning director at Team One/Saatchi, where he led digital strategy for Lexus Automobiles.

Kelliher Samets Volk named Lori Roberts as associate creative director, managing clients including King Arthur Flour and Vermont Student Assistance Corporation. Roberts joined the agency from Grey Advertising in New York where she was an associate creative director.

Jay Sterin joined Triton Digital as vice president in charge of Interactive Business Development. Recently, Sterin worked for NAVTEQ Media Solutions, which is now owned by NOKIA, where he headed up sales for the traffic.com brand.

Initiative has restructured its business units, naming Mauricio Sabogal as worldwide managing director; Janet Fitzpatrick as president, worldwide clients; Erin Flaxman as worldwide client director; Karin Baatsch-Deboulet as chief technology catalyst, worldwide; and Tim Spengler as president North America.

Publicis & Hal Riney promoted Kathleen Foutz from group account director to director of client services.

Chad Stoller, most recently executive director of emerging platform strategy at Organic, joins BBDO North America as executive vice president, director of digital strategy.