Mediaedge:cia elevated Mel Varley to chief strategy officer, global and Caroline Foster Kenny to chief client officer, global. In addition, Alastair Aird adds the role of Europe Middle East Africa chairman to his Global COO responsibilities.

Peter Jennings was named director of photography at production studio, thelab.

Catalyst:SF hired Shannon Light as senior director of account strategy. Previously, Light was associate communications director at Universal McCann San Francisco.

Allen & Gerritsen hired Craig Falzone as senior copywriter on the Boston Celtics, Toy State, Endway and MFS Investment Management accounts and Adam Cote as copywriter on the Toy State and Waters accounts. In addition, Mary Ann DiThomas was hired as interactive producer.

Tribal Fusion hired Sean Crawford as senior director of international strategy & operations. He most recently served as CEO of Design About Town.

Cannella Response Television hired Kyle Scott as media consultant; Christine Kastenson as media assistant; and Roxanne Coble and Tina Nazarian as assistant media consultants.

Workhorse Media hired Harvey Lewis as executive producer.

The Online Publishers Association hired Perianne Grignon as senior vice president of marketing. Most recently, Grignon was vice president of media strategy and digital innovation for Sears Holdings Corporation.

Dana Williams was promoted to vice president of direct marketing at Luckie & Company.

ExpoTV hired Sam Bhavnani as vice president of sales. Bhavnani was previously director of consumer technology at NPD.