Draftfcb Chicago promoted Jason Mitton to director of digital production.

Tony Kalathara joined Toy New York as art director and Fabian Grateroles was named interactive art director, both new positions at the agency.

Mediabrands hired former Entertainment Weekly publisher Scott Donaton to lead its new branded entertainment unit, Ensemble.

Steven Pleshette Murphy, president and chief executive officer of Rodale, is leaving the company. Maria Rodale will succeed him as CEO effective September 1.

Andrew Bradway joined Metacafe as regional sales manager in the company's New York office. Bradway most recently served as sales director for AOL Video.

Qualvu named Duncan JB Horner as director of enterprise. Horner joins the company from Maverick Digital where he was vice president of new business development.

WetPaint.com hired Melissa Anderson as senior director of sales. Anderson joins the company from Fox Interactive Media where she was vice president of sales.

Liquid Advertising promoted Kevin Joyce from media planner to media supervisor.

Gigya named Steve Smith senior director of advertising sales.

Jeff Shaivitz was named west coast senior sales manager at CollegeHumor.