Merkle launched LogicLab, a media buying business that applies data-driven analytics to the process of evaluating, optimizing and purchasing advertising. Christopher Wilson, formerly president of Experian, has been tapped to lead the group.

Mullen promoted John Moore to executive vice president, director of media services, running the agency's mediahub group.

G2 hired Jim Taylor as global communications planning director. Most recently he was communications planning director and retail director, EMEA for Mediaedge:cia.

TBWA/Chiat/Day Los Angeles promoted Erica Hoholick to managing director for the Pepsi account. In addition, the agency named Mark Hansen as group account director for Gatorade and Peter Bracegirdle as group account director for Mars.

Katz Advantage, the strategic sales and marketing arm of the Katz Media Group, named Lauren McHale to lead its Sports Marketing division as vice president, director of sales.

Mother New York hired Rey Peralta as creative technologist.

Glam Media promoted Jack Rotolo to president and general manager of North America.

Prevention hired Estee Cross as account director, New York overseeing food and packaged goods, DTC, retail and financial categories and Hillary Duff as account manager, Chicago, overseeing print and digital sales.

Brian Carley joined Rokkan, New York as creative director, working on accounts including Atlantis Resorts, Jose Cuervo, Virgin America and 2K Games. Most recently, Carley has served as creative director at JWT overseeing work for Stride Gum, Trident, Jet Blue and Sunsilk.

Euro RSCG hired Mary Pratt as director of digital project management. Pratt most recently was partner, director of project management at Ogilvy Interactive in New York, where she oversaw digital production for clients such as American Express, IBM, Jackson National Life and Time Warner Cable.