NetShelter Technology Media added Sarah Fay to its board of directors.

Ed Han joined Walton|Isaacson as executive creative director. Most recently, Han served as senior vice president/creative director at Publicis New York where he managed brands including Maytag, KitchenAid, Jenn-Air and Whirlpool.

Kimberly Jones joined Butler Till as vice president of digital. Jones was most recently responsible for Global Web Strategy and Communications at Bausch & Lomb.

Draftfcb New York has hired Victor Ruvolo as senior vice president, group media director. Prior to Draftfcb, Ruvolo worked at J3/Universal McCann, where he served as senior vice president, managing director on accounts such as Johnson & Johnson.

Sí TV hired Carla Lewis-Long as vice president, affiliate distribution and Armando Parra as manager, affiliate sales operations.

Erwin-Penland hired Morgan Kee as a senior environmental design project manager; promoted Ty Thornhill to account director; Jimmy Parker to senior art director; and Leah Childress to art director.

The Atlantic hired Breda O'Reilly as digital ad manager. She was previously strategic account executive with Microsoft Advertising.

Initiative launched a performance-based approach to communications to be led by Jeffrey Graham as worldwide director, performance. He joins Initiative from The New York Times where he was executive director, customer insight, responsible for corporate research, including marketing and web analytics, data mining and strategic research.

Publishing Group of America named Sandra Baylis director of partner events and special services.

180 Amsterdam has undergone some restructuring. Managing partners Chris Mendola, Alex Melvin, and Andy Fackrell become CEO, chairman and chief creative officer respectively. Recently hired John Van Dorst, along with head of design Julian Wade and retail creative director Stephen Hancock, will manage the agency's design and retail unit, DETAIL. Van Dorst joins the company from Levi Strauss, where he was previously retail marketing director of Europe. Lastly, Nathan Cooper and Matthew Atkatz joined RIOT as executive creative directors.