Adventive hired John Adams as director of sales.

Rockett Interactive hired Janeen Sullivan as a digital media planner. Most recently, Sullivan was director of marketing services for Outside Magazine.

Shelley Brown, most recently managing director and director of strategic planning at zig, was elevated to president. Subtej Nijjar, former director of digital planning, was promoted to director of strategic planning.

Now that Deutsch NY will absorb Lowe NY, Greg DiNoto is rejoining the agency as partner, chief creative officer of Deutsch NY. In addition, Tom Entrup, promoted to chief financial officer earlier this year, is now a partner. Erica Grau was promoted to partner, chief operating officer. Robin Lander was named partner, director of human resources. Tripp McCune was promoted to chief information officer. Lastly, Sal Taibi takes on the new position of partner, general manager.

Ken Rona was named vice president of data strategy and analytics for [x+1].

Jon Mandel joined eXelate's advisory board.

Brett Wilson was named publisher of PARADE. Wilson joins PARADE from USA TODAY, where he was senior vice president of advertising sales.

USA WEEKEND Magazine promoted Brenda Turner to vice president and executive editor, up from managing editor.

Draftfcb San Francisco hired Desmond LaVelle and Julie Scelzo as senior vice president, creative directors, leading creative for the agency's Dockers account.

Fletcher Whitwell was promoted to vice president of media and digital activation at R&R Partners. In addition, Arnie DiGeorge was promoted to executive creative director and Michelle Mader was promoted to the new position of corporate director of advertising operations.