Co: Collective hired Eva McCloskey as chief curator.

Adnetik named Carol Paruch as vice president/sales automotive in its Detroit office.

Warschawski hired James Currie as director of integrated marcom.

Legolas Media named Joe Congiusti as senior vice president, accounts and Lindsey Bourne as marketing manager.

LEVEL hired Daniel Blackburn as vice president of mobile. Most recently, Blackburn was senior vice president at The Hyperfactory in Los Angeles.

Baldwin&, Durham hired Tonya Martin as senior project manager, working on Burt's Bees and BMW.

Heat hired Cory O'Brien as social media strategist and director of the agency's newly formed Social Media Marketing Practice. O'Brien was formerly account manager at Swirl, San Francisco, working on the San Francisco Giants, Cengage Learning and Common Sense Media.

Luckie & Company hired John Heenan as chief marketing officer.

Mediasmith promoted Emily Hipskind and Justin Inman to media analysts; Jessica Hollenbacher and Catherine Holton to media buyers; and Dawn-Marie Morris and Kristine Go to media supervisors.

Demand Media has appointed Adam Bornstein as editorial director of LIVESTRONG.COM. Most recently, Bornstein served as fitness editor of Men's Health magazine.