Wieden+Kennedy hired Guillermo Vega as executive creative director for W+K São Paulo. Vega comes to W+K São Paulo from the New York office of Young & Rubicam, where he was regional creative director for Latin America, global creative director for Dell and Bacardi and group creative director on Virgin Atlantic, MTV, VH1 and Land Rover.

Pearl Media has hired Jesse Sugarman as Midwest director of business development. Sugarman recently served as account manager for Kinetic.

PALAZZO Advisory | Acquisition hired Lisa Swartzman as managing director.

Jeffrey L. Hinz was named managing partner, digital director for MediaCom U.S. Hinz joins the agency from ID Media, where he was senior vice president, director of digital and emerging media.

McCann Erickson named Barbara Yolles as executive vice president, chief growth officer North America. Yolles joined McCann in May 2010 as CMO of McCann Midwest.

Visible Technologies has promoted Eric Forst to vice president of strategic agency partnerships.

TM hired Pamela Coatti as an associate creative director/art director. In addition, Chris Bettin, Matt Christensen and Brian Wood were named associate creative directors.

Michael Finn joined BrightLine as president. Finn joins the company from Dish Network, where he served as vice president of media sales since 2007.

BBDO hired Matt Herrmann as executive vice president, director of behavioral planning at BBDO San Francisco and Catrina McAuliffe as executive vice president, director of behavioral planning at BBDO Atlanta.

LBi hired David Rosenberg as director of innovation. Rosenberg joins LBi from JWT, where he founded the emerging media group, serving as director of emerging media.