popchips named Natalie Beitashour as director of public relations.

Jonathan Bellinger was named digital strategy director at JWT New York.

LevLane, Philadelphia promoted Steve Lipenta from media coordinator to media manager, responsible for KFC, Philadelphia Center City District and ALI-ABA, among other accounts. Lipenta joined the agency in 2008.

Mikon van Gastel, Joe Wright and Maggie Meade have opened SiblingRivalry, a creative collective.

Fresh Editorial, a bi-coastal studio, has opened its doors and is headed by executive producer Sean DeVeaux.

Fallon Minneapolis promoted David Sigel, formerly director of account management, to managing director, strategic growth. Assuming Sigel's previous role is Chris Lawrence who was promoted to director of account management, up from account director.

Spotlight hired Richard Dym as its chief marketing officer.

Doremus promoted Vera Bellavia to executive vice president, chief administrative officer/chief financial officer.

DDB Chicago hired Richie Grantham and Janelle James as senior vice president, group strategy director and senior vice president, group business director, respectively, on the Mars Wrigley business.

Caroline Emmet joined Doner's Cleveland office as vice president, brand leader.