Goodby Silverstein & Partners promoted Gareth Kay to chief strategy officer; Christine Chen to head of communication Strategy; and hired Neil Saunders as the director of brand strategy for Goodby Silverstein & Partners, Detroit.

Deutsch LA hired Trevor O'Brien as executive creative technology director.

Rob Holland was named general manager, consumer products at Datalogix for the CPG industry. In addition, Ashley Grace was named head of client solutions for CPG and Healthcare.

B-Reel Films added director Anders Forsman to its roster for commercial representation.

ZenithOptimedia promoted Neil Ascher to managing director, president, diversified services for ZenithOptimedia, North America and Sean Peters to senior vice president, director, corporate development.

Digital Kitchen Seattle hired David Mikula as a senior creative. Previously, Mikula served as a creative at Wieden + Kennedy's Portland office, working on film and interactive campaigns for clients including Dodge, Target and Coca-Cola.

SolutionSet MediaWhiz Partnership hired Christopher Averill as chief financial officer.

Blast Radius New York has hired Michael Tavares as art director.

Scott Barclay has rejoined Allen & Gerritsen as vice president, marketing director.

Vector Media hired Erica Illions as account executive and Cory Tucker as account manager.