Picrow added Adam Feinstein to its directorial roster.

Meredith Howarth has been named director of sales for Mobile Theory’s southern region.

Tom Richardson joins Digitaria as head of digital product innovation and Rachel Gigli was tapped to run the Petco account.

Leo Burnett USA named Mick McCabe as chief strategy officer.

Evolution Bureau has named Michael Chamberlin its director of strategy and innovation.

RichRelevance named Andrew Keenan as vice president of sales.

Foundation Content named Tamara Bridges Rothschild as senior producer.

Digitas hired Lelsey Bielby as executive vice president, North America planning, a newly created role. Prior to joining Digitas, she was chief strategy officer at MMB.

Tenthwave named David Blum as managing director, west coast operations and Carrie Messner as vice president, client services.

Stein + Partners Brand Activation has promoted Ted Kohnen to chief marketing officer, a new position at the agency.