Shane Reed, LaRue Anderson and Steve Rodriquez have opened Apache Digital in Los Angeles, a color-only specialist house.

LaToya N. Valmont was elevated to managing editor for Glamour, up from production director.

Prichard hired Jenna Cerruti as an account manager and promoted Jennie Day-Burget to vice president.

Sunrun named Michael Grasso as chief marketing officer.

Theranos hired Patrick O'Neill as chief creative officer, a new role at the agency. Previously, O'Neill was executive creative director of TBWA\Chiat\Day.

Genius Brands International tapped Stone Newman as president of global consumer products.

thisCLICKS hired Sujan Patel as vice president of marketing.

Water Cooler Group (WCG) launched a new, standalone Technology and Advanced Analytics Division through the acquisition of digital media and analytics optimization agency JubaPlus. The division will be led by JubaPlus founder Yoram Greener, who will serve as managing director of analytics and modeling and work closely with all of WCG's divisions (Media Storm, MAUDE, Bolt and HIP Genius). Prior to founding JubaPlus in 2010, Greener served as head of analytics for Big Fuel Communications.

CallFire, a cloud-based text and voice platform that helps organizations to market to target audiences, hired Tridivesh Kidambi as chief financial officer. Kidambi joins CallFire from Demand Media, where he was vice president of finance and investor relations.

PK4 Media hired Priscilla Connors as sales planner, Bryan Langslet as senior front-end developer and promoted Carmen Kwong to director of sales planning.