J. Walter Thompson New York has appointed Matt Baker Head of Planning. Baker joins from Anomaly, where he led communications strategy across Google accounts and global innovation projects for Procter & Gamble. At JWT, a WPP agency, Baker will lead the New York office’s integrated strategic planning discipline. He replaces Adrian Barrow, who now works for the agency on the West Coast. Baker will start on April 20 and will report to Lynn Power, President, JWT New York. In his new role, Baker will partner with Power and Adam Kerj, Chief Creative Officer at the New York office. He will also join …

Arnold Worldwide, part of Havas Group, has hired Dylan Bernd as SVP, Group Creative Director, and Chris Chao as SVP, Creative/Design Director. The hires are the first major appointments under Global Chief Creative Officer Jim Elliott, who joined Arnold in March, and are a part of Global President Pam Hamlin and Elliott’s plan to power up Arnold’s creative offering and fuel agency momentum, the agency said. Reporting to Executive Creative Director Pete Johnson, Bernd will be based at the agency’s headquarters in Boston. Earlier he served as Group Creative Director on the JetBlue, truTV and US Cellular accounts at Mullen, and …

Ologie, the Columbus, Ohio-based branding shop has appointed Bill Litfin Chief Digital Officer, a new role at the agency. Litfin will oversee the firm’s digital and video groups. He joins the agency from Moxie where he was responsible for digital strategy, content marketing and channel engagement across the agency’s five offices. Earlier Litfin was owner and senior partner of Shift Global, which was sold to Enguage (which was later sold to Publicis Groupe and merged with Moxie). The appointment marks a return to Ologie for Litfin, who early in his career was the agency’s first dedicated digital employee.

Tim Scott, President of the Chicago office of Dentsu-owned mcgarrybowen is departing to take on the role of SVP and CMO at Land O’Lakes where he will lead brand strategy and execution across the company’s brands in agribusiness and food production.  In addition to running its Chicago office, Scott has been the head of mcgarrybowen international business. The agency is currently looking for a new Chicago office leader and in the interim period Laurel Flatt an account executive will oversee the office. Scott’s departure follows the recent appointment of Simon Pearce as President and Chief Client Officer of mcgarrybowen’s New …

New York-based agency True North Inc. has hired Sarah Tucker as Client Development Manager, a newly created position. She will be based in the firm's San Francisco office working to prospect and bring new clients to True North, with focus on consumer products and services, as well as B2B clients. Tucker comes to True North Inc. from Liiv.com, a subscription service that provides health and wellness content, where she has been Director of Partnerships since November 2012. For three years before that, she was the company's Sr. Manager, Strategic Partnerships. Earlier she held positions with Blizzard Entertainment, Sega of America …

Y&R has appointed a new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai. With more than 18 years of brand building experience in the industry, Kien joined Y&R Shanghai as Group Creative Director in September 2013. Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that Boo was Regional Account Director at Y&R Kuala Lumpur. Y&R has been China’s most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years.

Industry veteran Max Fresen is jumping from Isobar to become SVP, Creative Director of Experience Design at DigitasLBi Boston. In this newly created role, Fresen will lead client teams to define interactive vision and develop integrated strategies for brands. He’ll promote creative products across networks and will be responsible for developing and retaining creative talent, while "ensuring the quality and effectiveness of the creative output for agency clients," the agency said.  He will be based in Boston and report to Andrew Carlson, head of Experience Design for DigitasLBi North America. “Max has a unique blend of talents with a passion for …

Interpublic agency Lowe Campbell Ewald has named Angela Zepeda President, Chief Marketing Officer. In her new role, Zepeda, previously President, Managing Director, of Lowe Campbell Ewald’s Los Angeles office, will assume responsibility in leading the agency in new business development, focusing on the external marketing and promotion of the agency across the U.S., as well as continuing her role in fostering key client relationships. She will report directly to CEO Jim Palmer.

Tim O'Sullivan has been appointed Managing Director for the North America region of Labstore, the retail and shopper marketing network within WPP’s Y&R. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo, also part of the Y&R Group. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R headquarters in New York and Miami, where Bravo is based. He will report to both Jon Bird Global Managing Director of Labstore and Eric Hoyt, President and CEO of Bravo. Earlier O’Sullivan worked at P&G for two …

Havas Worldwide has appointed Beth Pasciucco Managing Director, Global Financial Services Practice Leader, and Global Client Lead. Pasciucco will focus on developing innovative growth strategies, acquisition marketing, and brand and customer experiences across the financial sector and other categories, and will also have responsibility for undisclosed key client relationships. Based in New York, Pasciucco will report to Andrew Benett, CEO Havas Creative Group and Havas Worldwide. Prior to joining Havas, Beth was Managing Director and Head of Brand Management and Customer Experience at insurance and financial services firm AXA. Earlier she was CMO of the Global Wealth Management Group at …