Havas Worldwide Tonic named Liz Kane as managing director, strategic planning. Previously, Kane was group planning director at Havas Worldwide. In her new role, she will oversee the Havas Tonic planning department and also take on direct planning responsibilities across its Genzyme MS portfolio. Kane will report to Paul Klein, managing partner, Havas Tonic. She takes on the managing director duties for Katie Rogin, who will be transitioning into a group planning director role. Prior to joining the agency, Liz had over 15 years of experience in strategic planning, brand building and relationship marketing with clients across the CPG, OTC …

Commonwealth//McCann tapped Ash Farr as executive vice president, global director of strategy and research, charged with leading global strategy for the General Motors Chevrolet account. Farr, who has served as National CEO of McCann Australia, will be based out Detroit headquarters, beginning Jan. 1, 2016. As National CEO of McCann Australia, which is part of McCann Worldgroup Australia, Farr led the agency through four years of growth, working with global brands like Ford, Toyota, Land Rover, Vodafone, Nestle, Nike, MasterCard, Google and Coca-Cola. "It's always great when one of our own can take a larger role within McCann," said Ben …

Jessica Coen joined Vocativ as editorial director in charge of launching and running the company's expansion into culture, entertainment and sports coverage. She joins Vocativ from Jezebel where she was editor-in-chief for more than four years and currently editor-at-large.

FOUR32C named Kiki Bowman as operations director, based in New York.

Discovery Communications hired Karen Leever as executive vice president & general manager, digital media.

Flashtalking hired John Haake as chief marketing officer.

PaperG hired Joe Zahtila as chief revenue officer.

Nestle Coffee-mate has hired Joel Hubbard to lead the brand’s Holiday Flavors team as associate. He is charged with overseeing the launch of Coffee-mate’s largest holiday marketing effort to date and becomes the first company employee to star in a fully-integrated, national campaign, which launched October 15.

HelloWorld named Russell Zack as senior vice president of products and solutions and Melissa Chyba as senior vice president of client development.

nFusion named Derek Oswalt as assistant media planner and Brad Saxon as senior UX architect.