Genuine hired Jennifer Poirier as senior vice president.

Giant Spoon added Chelsea Freitas as strategist to its New York Office.

Interstate has signed Rio De Janeiro-based directing duo TOMAT for exclusive U.S. representation.

Rick Miller was named president of All Terrain. In addition, Courtney Warren was named vice president of client services and Dan Brice as senior vice president of business development and marketing.

Apester hired David Rosenbloom as head of North American business development.

Sensio hired Jerry Rutigliano as president.

Bray Entertainment announced that former senior vice president of production and development for National Geographic Channel, Noel Siegel, will be joining the company in the newly created position of head of production and development.

Ron Varrial joined Digitas Health LifeBrands as vice president/director, managing editor.

BabyCenter promoted Tom Alessi to chief technology officer.

Fyber hired Michael Bullion as chief product officer.