The World Federation of Advertisers (WFA) has made eight new appointments to its global leadership team, including new additions to its Executive Committee of senior marketers from Just Eat, Pernod Ricard, Sanofi and TATA.  Susan O’Brian, CMO at Just Eat, Eric Benoist, Global Marketing & Commercial Director at Pernod Ricard, Paul Martingell, Senior Vice-President, Asia Region at Sanofi Pharma and Sushant Dash, President, India & Middle East at Tata Global Beverages are joined by John Broome, CEO of the Australian Advertiser Association (AANA) and Vittorio Meloni, Director General of the Italian Advertisers Association (UPA). New roles have also been taken by …

Social agency Modify as appointed Oren Aks executive creative director. He’ll spearhead creative across the agency’s clients. Aks is best known as the designer, social media and influencer marketing strategist behind the infamous Fyre Festival, a fraudulent “luxury” music festival in the Behamas in 2017. The festival’s top promoter Billy McFarland is now serving time in federal prison after being convicted on two counts of wire fraud. Aks served as a whistleblower about the scheme for the Hulu documentary “Fyre Fraud.” Previously Aks had his own agency, Jerry Media.