Marketing services company ForwardPMX has appointed Pedro Mona Global Director of Martech and Data. Mona will be based in London.  Mona will lead the Stagwell agency’s martech and data proposition and is tasked with further strengthening it across each region.  The 20-plus year industry veteran has served in senior leadership roles with companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where he was managing director of platforms and engineering.    

TBWA\Chiat\Day Los Angeles today announced the additions of Wayne Hempe as Chief Financial Officer, joining from TBWA’s Nissan United, and Courtney Nelson as Managing Director, coming from Wieden+Kennedy Portland. The agency also announced Sheri Thorburn’s promotion to Chief Talent Officer. With more than 100 new hires in 2021 alone, TBWA\Chiat\Day LA has experienced a significant surge, fueled by organic growth, recent new business wins and the investment in key areas across the agency from a capabilities, talent and diversity perspective.  Hempe, Nelson and Thorburn round out the agency’s executive leadership team, working alongside CEO Erin Riley, Chief Strategy Officer Jen …

GroupM has appointed Brendan Moorcroft CEO of its new data consultancy Choreograph, which was launched in April with the merger of the GroupM and Wunderman Thompson data operations.  Moorcroft joins from Hearst Magazines where he has served as head of solutions and services. Previously he was managing director at Hearst digital agency iCrossing. Earlier he served a stint as CEO Mediabrands Audience Platform.  Moorcroft succeeds Kirk McDonald who has been doing double duty running both Choreograph and GroupM North America. He’ll now focus fulltime on the latter. Moorcroft will report to GroupM global CEO Christian Juhl. …

Anibal Casso has been named Chief Strategy Officer for Ogilvy North America. The role has been vacant for a number for of years. He reports to Devika Bulchandani, who joined Ogilvy late last year as CEO North America and Global Chairwoman of Advertising.  Dominican born and New York raised, Casso has served in a range of strategic leadership roles at agencies including Wieden+Kennedy, Droga5, 72andSunny, JOAN and FIG.  Over the past 20-plus years, he has led work for top-tier brands like Old Spice, Google, Diageo, Spotify, General Mills, Heineken, Nissan and more.  

Omnicom Media Group UK has made two senior hires to further strengthen the agency group’s digital, data and tech capabilities.  Henry Rowe, from digital marketing agency Theorem, has been named OMG UK’s Chief Digital Officer to support agencies on client transformation across digital, commerce, data and technology.  Laura Collins joins from Dentsu’s Merkle, where she held the position of VP/Head of Media, as Group Performance Director.

Grey has added two senior creative positions in New York. Sara Worthington and Armando Flores have joined Grey’s flagship office as Executive Creative Directors. They have served most recently as Group Creative Directors at McCann New York. Worthington has worked in New York, Miami and San Francisco at such agencies as JWT, Goodby Silverstein and Pereira O’Dell. She has contributed to a wide variety of brands: Smirnoff, Virgin America, Nintendo, Sonic, MTV, Memorial Sloan Kettering, Aria Hotels, Lysol and Realtor.com. Her work has been recognized at top industry award shows worldwide. Flores has …

Dentsu International has appointed Fred Levron global chief creative officer. Levron will be based in Paris and has spent the last five years at IPG’s FCB where he served as worldwide creative partner. Before that he was creative executive director for CAA in Los Angeles. Earlier he spent more than a decade at Ogilvy, also based in Paris.   

Amy Gozalka has joined Cramer-Krasselt as vice president/group creative director for the agency's two PepsiCo accounts, Tropicana and Naked Juice. Prior to C-K, she was with Ogilvy and worked the Morton Salt business. She’s a ten-time Cannes Lion winner and replaces one of C-K's longtime creatives, Christina Calvit, who retired last month.  

Dae Mellencamp has been appointed Chief Operating Officer at soona, a virtual content creation platform for ecommerce. Mellencamp is the former President and CEO of Vimeo. She most recently served Chief Operating Officer and board member of Gaia, Inc. She earlier held roles in content strategy and product leadership at About.com, The New York Times, and TD Ameritrade. Soona was founded in 2019 by Liz Giorgi and Hayley Anderson. Mellencamp, has served on the company’s Advisory Board for two years. Mellencamp will oversee areas of the business that support the virtual shoot experience from the creative crews to the Operations and Customer …

Omnicom’s The Marketing Arm (TMA) has promoted Harris Wilkinson announced to Chief Creative Officer of the agency. He was previously SVP of Creative. Since joining TMA in 2016, Wilkinson has led new business creative and overseen the development, presentation, and production of broadcast and social content for clients such as State Farm, NBA/WNBA, Goodyear, and Advance Auto Parts, for which he led creative for the award-winning relaunch of Diehard featuring Bruce Willis. Earlier Wilkinson was creative director at TBWA/CHIAT/DAY LA. He has also served as a writer and producer, working with studios and networks including Universal, New Line, …