The agency works with Molson Coors, ZipRecruiter and Wayfair.

The Havas Creative Middle East agencies will be renamed BETC Middle East.

Stagwell agency 72andSunny has appointed Rich Santiago as Chief Strategy Officer of its New York office. He started last week and reports to Global Chief Strategy Officer Bryan Smith. The previous strategy lead at the office was Geoff McHenry, who served as executive strategy director. McHenry left for an opportunity outside the agency.   Santiago will oversee strategy for all of the office’s clients, including Panera, Google, E*TRADE, Hard Rock Bet, MassMutual, Choice Hotels and more.  He joins the New York leadership team that includes CEO Ali Cornford, Chief Creative …

The new hire will overseeing AI, modeling and performance accountability.

Since 2021, Gravity has acquiring 12 businesses across the U.S., Europe and Asia-Pacific.

The collective includes Gallegos, Canvas and Rox agencies.