Moderator Maura Lewis from Grey woke everyone up with a front-runner for Quote-of-The-Day.. "Gord, you ignorant slut." Maura was playing off the famous line from the Belushi-Curtain SNL Weekend Update and referring to what she expected Mike Margolin to say to kick off his counterpoint to Gord's rip on big agencies getting search.

RBC Capital's Jordan Rohan gave early morning panel attendees the $treet's thoughts on the Web's winners and losers in 2007. Some of the awards were: The "Fixer Upper" award went to Yahoo. There's an incredible core value since the company has over 500 million users worldwide. They tweaked Panama and shook up management -- but earnings estimates are still going in the wrong direction. Rohan likes this stock though.

Gord Hotchkiss played the role of Pee Wee Herman in unveiling today's secret word... Satisficing.

"We stopped sharing the numbers publicly." - Suzie Reider, Director of Advertising, YouTube.

Per James Lamberti of comScore, new research shows that 88% of all clicks on a search engine results page (SERP) are on natural/organic listings.

YouTube's director of advertising Suzie Reider is a display marketing expert with her eyes on the search marketplace. She aimed to prove that although keyword search on YouTube doesn't work the same way that it does on Google -- you can still buy ads in specific categories and have them show up when users search. For example, if you chose the health and beauty category, when users search for content like the Dove Evolution video, your ad will run against it.

This session is always interesting. Marketers in the room are asked to offer up their site/program for critique. Today, Gord and Matt Kain from 24/7 Real Media led the crusade and, after a little hesistation, a few brave marketers volunteered.

Moderator Aaron Goldman opened up the Local Search panel by saying that the wait for local search to explode is over -- and he gave some stats to prove it.

There are Search Insiders, and then there are Search Insiders. David Berkowitz has got to be a Search Insider's insider. Who else would bolt from his wedding to catch a plane to Sun Valley to attend this week's Search Insider Summit here?

Yes, according to Joe Charlson, SVP and CMO of Education Management Corp. "Mortgage lenders may be failing, but their competitors will move right in on the same search terms," said Charlson.