Speaking at MediaPost's OMMA Video conference in Los Angeles Wednesday, Larry Kramer of Black Arrow described a system of interactive advertising that sounds quite a lot like behavioral targeting, although Kramer didn't use that term explicitly.

Larry Kramer revealed insights about the internal struggle at a major television network evaluating whether to play along with Apple’s iTunes model. Back then, Kramer was the digital media guru as CBS, and he said there was a huge internal debate about embracing iTunes. So he did some math and concluded that a major prime-time hit like "CSI" generates between 30 cents to 50 cents per viewer per hour via the traditional ad-supported broadcast TV model.

Take Internet Video advice from a company called Evil Global Corp. The company started by former network marketing executive, Hayden Black says it'll only get evil for your Internet video business if you go totally old school.

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Asked what the optimum length of an online video is, Evil Global's Hayden Black, gave the optimum answer.

What constitutes a hit? That was the question posed by OMMA Video host Steve Smith to opening keynoter Hayden Black. Obviously, Black has never seen the hilarious film "Idiocracy," because he answered: "A lot of people go to YouTube, and think a measurement off of YouTube constitutes a hit," he said, adding,"Obviously, watching someone get kicked in the nuts, doesn't represent a hit."

The inspiration behind online video empire Evil Global Corp. was the stuff that Hollywood dreams are made of â€" and then immediately crushed into dust. It all started a few years back when Evil Global founder and CEO Hayden Black was a TV promo writer pitching studios on his own pilot scripts.

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Here I am sitting on a balcony high atop the Century Plaza overlooking Hollywood and thinking it's been about 15 years since I stayed at this hotel, and then it was for a CBS network affiliates conference. The hot buttons back then were about conventional broadcast industry issues like programming, scheduling, promotion and affiliate compensation. So it seems an apt starting point for me to jump into this morning's OMMA Online conference at the very same venue where the hot buttons (and the conversation) will be very, very different, but will be affecting similar players: Video programmers, video distributors, video …

Five principles to weather the storm, per Ken Zasky, president of Sparks Communication, E*Trade's agency. 1. Speed is not negotiable: move decisively and quickly. 2. Reassure everywhere possible. Let them know you understand. 3. Be engaging. Restore the "human" element. 4. Be seen. Out of sight is out of mind. Spend money. After airing two spots on the Super Bowl (remember the baby boy doing E*Trades, dude!?), Ken says they positioned the ads online to best viral effect. 5.  Focus. Focus. Focus. Prepare. Recalibrate. E*Trade CMO Nick Utton,'s last suggestion: Put on your poker face. Don't let …